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Case Study: Education & Publishing

Uncover innovation opportunities for online education


International educational publishing company

Project Characteristics

Field Study, Contextual Inquiry


Publishing, Education

Project Description

A leading education services company turned to the User Experience Center for help identifying new areas of growth in online education.

Project Goals

  • Understand potential for innovation within the online education domain space


  • Understand pedagogical challenges across and within disciplines for both instructors and students
  • Learn about current learning and teaching practices for both instructors and students
  • Understand attitudinal factors influencing learning behaviors


Traveling to campus offices, classrooms, dorm rooms, and libraries, the User Experience Center researchers interviewed and observed instructors and students, various materials that they use, as well as the environments in which learning happens to identify their challenges and areas where our client’s products can contribute to improved online teaching and studying materials.