Bentley University News

Why do marketers continue to get gender wrong? While many women’s gender roles have changed in the last 50 years, you would never know it from the types of ad appeals and product innovations companies are rolling out in order to capture the lucrative women’s market.

Bentley teams were seeded first and fifth out of 46 teams competing in the Eastern Regional Tournament of the American Collegiate Moot Court Association, a competition where student teams simulate arguments before the Supreme Court.

Undergraduate students in a Corporate Immersion Marketing class taught by James Pouliopoulos spent their fall semester testing the usability and effectiveness of an iPad app implemented by Mazda North American Operations (MNAO) in their dealers to improve customer experience and close sales.

The Bentley campus community will come together for a student-led vigil to remember the 26 victims of the tragic school shooting. It will be held on the evening of December 17th at 9:15 p.m. in the Back Bay Rooms in the Student Center.

In November, University Distinguished Professor Bob Galliers returned to Curtin University in Perth, Western Australia where he had been Head of the School of Information Systems to give the keynote address and bestow the Galliers Awards on the occasion of the 40th anniversary of the founding of the School.

The Bentley team came in second place to Northwestern University during the ninth annual national finals of the College Fed Challenge, a competition for undergraduate students that challenges them to analyze economic and financial conditions and formulate a monetary policy recommendation.

Papa Sarr, Bentley’s Director of the Center for International Students and Scholars, recently spent two weeks in Germany studying the country’s culture and educational system as a recipient of a Fulbright award to the U.S. – Germany International Education Administrators Program.

Bentley University won the New England Competition of the College Fed Challenge, held at the Federal Reserve Bank of Boston, beating out 18 undergraduate universities from the First Federal Reserve District including three-time national champion Harvard University. Bentley advances to the National Competition to represent New England on November 27 in Washington, DC.

Noga was awarded a Professor in Residence with the global professional services firm and is spending her fall sabbatical working in the Chicago office to increase her understanding of the demands her students will face after graduation.

Bentley University has named Kenneth B. Cody to the newly created position of Vice President for Administration and Finance. Cody comes to Bentley with more than 25 years of experience as a finance and administrative professional in higher education, with a history of significant accomplishments, most recently as vice chancellor and treasurer/CFO for the University System of New Hampshire (USNH).