Bentley University News

Bentley University Professor Pierre Berthon won a 2010 Best Paper Award from Business Horizons for the paper entitled "Event Sponsorship and Ambush Marketing: Lessons from the Beijing Olympics,"  published in the May-June 2010 issue. The article outlines the "Li Ning Affair" - how major Olympic sponsor Adidas was ambushed by a lesser-known Chinese competitor, Li Ning, whose namesake founder lit the Olympic flame at the 2008 Beijing Olympiad.

Bentley Executive Education hosted a group of 16 managers and executives from Stellenbosch University in South Africa for a one-week executive education study trip focusing on socially responsible business management practice in September 2010. The program included lectures by professors Tony Buono, Joel Deichmann, Raj Sisodia and Chip Wiggins, with visits to three local companies with a history of socially conscious management practice -- Jordan's Furniture, Trillium Investments, and National Grid.

Students and faculty at Bentley University, in cooperation with the Bentley Service-Learning Center, have launched an anti-bullying campaign that extends from their Waltham, Mass. community into local schools and nearby communities. Designed to be run by students, the One Goal, One Community: Moving Beyond Bullying and Empowering for Life initiative is focused on educating community members and soliciting their commitment to help change behaviors and put an end to bullying.

Andrew Liveris, the President, CEO, and Chairman of The Dow Chemical Company will be the keynote speaker at the 15^th annual Raytheon Lecture in Business Ethics at Bentley University on November 4, 2010, at 3:30 p.m. in Wilder Pavilion, Adamian Academic Center. Liveris will speak about the central place of ethics in Dow's long-term business strategy.

Medicus International New York and Bentley University will collaborate on the development of a curriculum to train healthcare providers in interpersonal communication skills. Medicus International New York will be working with Helen Meldrum, EdD, Associate Professor of Psychology at Bentley University, to create educational programs to enhance interpersonal communication that can be delivered as in-service presentations in a wide variety of healthcare settings across the country.

A study co-authored by Bentley University assistant professor of Accountancy Rani Hoitash and Northeastern University faculty members Olubunmi Faleye and Udi Hoitash examines whether various roles of the Board of Directors of public companies overshadow each other.

The Bentley University McCallum Graduate School of Business is one of the Best Business Schools in the country, according to The Princeton Review. The New York-based education services company features The McCallum Graduate School in the new 2011 edition of its book, "The Best 300 Business Schools" (Random House / Princeton Review). Bentley is listed among the Best Business Schools in the Northeast and is ranked # 1 in the nation for its state-of-the-art campus facilities, based on student surveys.

Workshop Teaches Undergraduate and Graduate Women How to Build a Network

The Women’s Leadership Institute (WLI) hosts “Shattering the Glass Ceiling: It Starts On Campus,” a workshop for undergraduate and graduate women on building your network on campus and beyond. The program will be held Monday, October 18, from 2:00 to 3:30 p.m. in the Executive Dining Room at LaCava Center. Registration is required.

Bentley University Alumni Steven '73 and Christine Manfredi '73 have presented a $2 million financial commitment to support the strategic plan and mission of the university. A significant portion of the funds will be used to build upon and enhance a recent initiative focused on innovative leadership programs for female undergraduate students. The effort spans topics such as developing the confidence to take risks and champion ideas; learning to balance all aspects of personal and professional life; and increasing women's presence as executive officers and corporate directors.

Bentley University welcomes the Progressive Business Leaders Network (PBLN) CEO Summit on Friday, October 8.  This year’s theme, Products, Practices and Public Policy: Inventing of a More Sustainable, Competitive Economy, will feature a variety of business and government leaders speaking about the most pressing business issues today, including: