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Center for Marketing Technology

CMT Virtual Assistance - March – May 2020

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The CMT will be closed from May 7th until August 31st for the Summer.

Please contact Professor Ian Cross at icross@bentley.edu if you have any questions.

Thank you and stay safe.

 

Virtual CMT Hours:  

All CMT staff are on remote duty responding to CMT emails and available on the phone and Zoom for consultations, tutoring and support during our normal hours

Monday - Thursday: 9:00 AM - 6:30 PM

Friday: 9:00 AM - 5:00 PM

Virtual drop-ins or appointments are possible by emailing us at ga_cmt@bentley.edu

 

Marketing Tools Tutorial Support:

QualtricsQualtrics is the world’s first experience management platform, designed to allow you to gather, analyse and act on your core business data. Here are steps of how to write a survey, creating online surveys, analyzing data:

                  - Designing a Research Process

                  - Applying Best Practices in Questionnaire Design

                  - Minimizing Survey Fatigue and Bias

                  - Sampling the Right Audience

                  - Driving Response Rates

SPSS: The SPSS software platform offers advanced statistical analysis, a vast library of machine learning algorithms, text analysis, open source extensibility, integration with big data and seamless deployment into applications to help you analyze data and developing customer insight.

Online Focus Groups: How to use Zoom to conduct a virtual focus group.

MRI: Using MRI database to develop customer personas. (Students and faculty members can get access to three years’ worth of data by creating a free account. To access University Report registration page please click here. If you have any trouble creating your account or logging in, you can contact the GfK MRI Client Relations team at client.services@gfk.com)

Tableau: How to create various kinds of data visualizations and create story for your data analysis. (To view an actual report created for Bentley’s class assignments via following the Tableau tutorial, please click here)

Tableau Video tutorial: How to create quick and easy dashboard with Tableau (To view the actual report of this tutorial, please click here)

Qualitap: Using Qualitap to develop customer insight and buyer personas

Neuro-Marketing (Eye tracking and bio-sensors)How to analyze what consumers see. The CMT uses the iMotions platform to conduct neuro-marketing experiments to better understand consumer behavior and responses to marketing stimuli.

Adobe InDesign: As the industry-leading layout and page design software for print and digital media, InDesign has everything you need to create and publish books, digital magazines, eBooks, posters, interactive PDFs, and more. (To view the written tutorial of Adobe InDesign, please click here)

Market Research:  Market Research is an organized effort to gather information about target market or customers. It is a very important component of today's business strategies. Here are some tips from experienced market researchers for you to get started.

Marketing Research Databases: Strategies to use databases from Mintel, Euromonitor, Gartner, Forrester and others to reveal market and customer Knowledge and insight (Tutorial coming soon)

Neuro-sensory Perception Tools: How to understand what consumers feel and sense (Tutorial coming soon)

*Please click the blue text to download tutorials. If you need additional guidance/assistance about the above topics, please email us at ga_cmt@bentley.edu

 

Virtual CMT Support:

Zoom Tutorials: Qualtrics, SPSS, Qualitap, Tableau, WordPress, Google AdWords/Analytics, MRI, and other market research databases

Facilitating & Hosting Online Focus Groups: Please email us at ga_cmt@bentley.edu for appointment

Networking and Industry Virtual Events: To be scheduled, please check back frequently

 

Support Materials for Marketers During the COVID-19 Crisis:

Click here for more information