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CMT Staff 2019-2020

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Ian Cross
Director
CMT

Ian is a marketing professor at Bentley University and director of the CMT. Alongside his teaching career, Ian has worked in sales and marketing positions for over 30 years at companies including IBM, Wang, Kodak, CGI, and Thomson Reuters.

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Lisa Passanisi
Department Assistant
M.S. in Marketing Analytics

Prior to enrolling at Bentley, Lisa received her bachelor's degree in Business Administration at Boston University and worked for three years in the advertising industry as a media planner. She is passionate about blogging, the beauty industry, and barre.

 

Skills: Google Campaign Manager, Google Analytics, WordPress, SPSS, Qualtrics

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Bhoomi Chheda
Department Assistant
M.S. Marketing Analytics

Bhoomi is a first year MS in Marketing Analytics student. Beyond just analytics, she has a deep interest in consumer insights. Before joining Bentley University, she worked for a Singapore based import-export firm as a marketing and operations executive. She loves jamming out to music while cooking her favorite pasta!

Skills: SPSS, Oracle SQL, Drupal,Tableau, Market Research

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Yude(Mason) Huang
Department Assistant
M.S. Marketing Analytics

Mason has lived in many places, China, California and Indiana. He is a second year Marketing Analytic graduate student with a background in Math and Digital Advertising. He is passionate for everything tech related from Block chain to Gaming hardware. If you want advice on your next gaming rig that can mine cryptocurrency, he is your guy.

Skills : Google Analytics, Python, SPSS, Social Media Engagement

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Hanyang(Gary) Sun
Graduate Assistant
M.S. in Business Analytics

Hanyang is a first year MSBA student with MIS undergraduate degree. He has prior experience in data analytics, data visualization, and database management. He is passionate about applying his data analytical skills to industries that he is interested in including the media, sports, etc. Outside of work, he loves watching sports, listening to music, and playing Texas Holdem.

 

Skills: SQL, R, Tableau, Drupal, Qualtrics

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Anuja Das
Graduate Assistant
M.S. Business Analytics

Anuja comes from a background of architecture and is currently a first year MS Business Analytics student. She wants to blend the two fields together and pursue a career in socially driven design research. When she isn't navigating the world of code, she is busy renovating her house in Quincy and figuring out how to plant and sustain her first veggie garden.

 

Skills : Analytics, Urban Architecture planning

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Jared Bein
Graduate Assistant
M.S. Financial Analytics

Jared is a first year Master's degree student in the Financial Analytics program at Bentley. He is is a double Falcon with a Bachelor's degree in Economics & Finance, which he earned in 2017. Hailing from upstate NY, Jared enjoys hiking, fishing, and camping in his free time.

Skills: Market Research, R, Spss, Data Analysis, Excel, and SQL

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Kremena Yordanova
Graduate Assistant
M.S. Business Analytics

Kremena is an MSBA candidate with prior experience in the software industry. Before applying to Bentley, she was a senior data analyst at a multinational financial technology company that offered CRM platform for alternative investment offices. She was one of the senior analysts responsible for product development and she played a key role in the design and integration of the standardized reporting services. She is an avid reader and is passionate about travelling and cooking.

 

Skills:  Complex Problem Solving, SQL, R, Photoshop, Data storytelling