Eye Tracking and Biometrics
Eye-tracking and biometrics are highly effective research tools to measure user engagement and emotion. The UXC is equipped with a Tobii eye tracker, Shimmer sensor, along with the iMotions platform. Together, these technologies allow the UXC to measure where users look in real-time and their emotional reactions through a detailed facial expression and skin conductance analysis. The outcome of this type of eye-tracking and biometrics is a more complete picture of the emotional aspects of the user experience, including what features are drawing the most attention, and which designs are most engaging for the user.