Marketing and Communications

Inclusive Marketing Student Consultant

Marketing and Communications will hire an inclusive marketing student consultant / intern to engage with different constituent groups on campus to assess our performance in including all facets of our community and culture within our materials, projects and endeavors. Based on these findings and best practices from higher education and other industries, the student consultant will make recommendations to help us ensure that our content reflects the rich, multi-ethnic, multi-cultural community at Bentley. 

Inclusive Excellence Strategy

The division plans to develop and implement a strategy for racial justice and inclusive excellence this year. As part of that strategy, 10 percent of all team members' time will be devoted to inclusive excellence and will be reviewed as part of the CAP process. 

Hold Listening Sessions with Students of Color

Marketing and Communications will conduct regular community listening sessions specifically with students of color and our many cultural organizations to share our communications strategy and gather feedback on our efforts. We aim to learn about student experiences as well as programs and events to ensure we reflect a more holistic picture of life at Bentley in all of our materials. 

Improve Measurement of our Content to Better Reflect Racial Equity

We will enhance our ability to track representation in images and content across all marketing and communications materials and platforms and regularly audit the data to more accurately monitor racial equity in the ways in which we represent our community internally and externally.

Update: We conducted a first audit of marketing collaterals produced since July 1, 2020, including web pages, hero images, ads, on-campus signage and flyers to ensure our photography and videography demonstrate the racial diversity in our community. Through the audit, we recognized the need to try and avoid stereotypes and negative associations in our images and content – for example, we will try and avoid using stereotypical images of white students or alumni helping low-income children of color, and we will be conscious when using photos depicting white people as leaders and people of color in supporting roles. We also commit to hiring more photographers, videographers and writers of color among our freelance contributors, in addition to taking anti-bias training with HR to encourage diversity among full-time staff hires.