Our Brand Platform
To be a force is to make a difference, big or small. It’s about accountability, recognizing the need for positive change and acting on it. It’s about understanding others, challenging the status quo and making an impact that doesn’t just move business forward, but that moves us all forward.
Be a Force represents our point view and our point of difference. It reflects everything we do, say and believe because it’s born of who we are. Be a Force represents our brand position and pillars, our university mission and values and our unique voice and personality. It is at the intersection of leadership and understanding, rooted in Bentley's history but with an eye toward our future growth.
OUR BRAND ARCHITECTURE
Why Brand Matters
Simply put, our brand is how Bentley makes you feel. Is the sum total of the experiences people have with us, what they believe about us and why we matter in their lives. A consistent expression of our brand helps the world understand exactly who we are and what we’ve set out to do. When conveyed accurately, it allows our reputation to thrive and our network grow.