Resources

Here are the resources to help you create materials that consistently convey the essence of Bentley. If you have any questions or concerns, please reach out to brand@bentley.edu.

Photo/Video   Brand Central   Templates   Events

Accessing Bentley photos

WebDam is Bentley University’s image repository which contains general use photography, such as campus spaces, lifestyle shots of faculty, staff and students as well as headshots. We have waivers on file for any people in these photos but please contact us if you have questions about usage rights.
Click here to create your Webdam account. If you want to buy an image from Shutterstock.com (stock photos) or just need help finding something, please contact the Marketing and Communications team for help at sm_photo@bentley.edu.

Here are a few WebDam tips to get you started:

• Search: Most Bentley images are tagged with keywords and organized into intuitive sub-folders for browsing. See also this guide to WebDam searching.
• Downloads: Sufficient download size for digital use is 72 dpi and 300 dpi for most print applications.

Requesting new photo or video projects

The Marketing and Communications team can help create new visuals (e.g., photos or videos) for your programs and events. To request support from the team, please fill out this online request form. Your request will be routed to a project manager who will review with our in-house producer. While we can’t support every request for an event photographer or custom video, we will follow up on all requests, providing other (outside) resources if need be. Please note: There may be fees associated with photo and video shoots that will be billed back to your department.

Faculty and staff headshots

Marketing and Communications provides several opportunities each year to have professional headshots taken. Priority is given to new employees or anyone who has not had their headshot updated recently. Headshots will be made available for employees to review and if desired, to download via WebDam (see above). Please Note: The primary intent for offering these complimentary headshot sessions is so that images are available for university purposes, including the website, newsroom, directories, emails and printed materials. While we welcome employees' personal use of their headshots (e.g., LinkedIn), the images are the property of Bentley University and may also be used in print and marketing materials.

Bentley University Image Release Form

This image release form should be completed when a photo or video interview of any employees and outside subjects will be used by Bentley University. Signing this form grants Bentley University (a) permission to capture your image in any media, including but not limited to photography, video and/or film, in public and/or campus settings and (b) grants Bentley University the right to use such images in any manner or media for university purposes, including but not limited to publicity and marketing. Form can be printed and scanned or digitally completed and sent to sm_photo@bentley.edu.

Certificate of Insurance

Freelance vendors (e.g., photographers, videographers) working on the Bentley University campus are required to provide a Certificate of Insurance listing Bentley University as additional insured. If you are working on your own photo or video shoot, please review these insurance requirements. Contact Procurement and Administrative Services with any questions: 781-891-3456 or procurement@bentley.edu.

Photography Syle

With a clear point of view, we can create imagery that represents Bentley in a way that consistently communicates what it means to be a force. Our approach to photography is an important part of how we express and reinforce our brand. It should capture real-life moments that are not staged and give you the feeling that you are looking into a moment. When appropriate, adding overlays can help make the photo more active and dynamic.

We’ve set out to create positive change in ways big and small – there’s passion in that. So, we look to capture inspired moments that convey the personal connections that are unique to the Bentley community – our subjects are engaged, inspired and energized.

All photography applications should take diversity into consideration. While not every photo needs to be ethnically diverse, take time to review each body of work and strive to represent diversity without forcing it unnaturally. 

Brand Central, Bentley's self-serve stationery portal, is no longer active as we begin work with a new provider. We aim to have a new portal up by mid-late Summer 2023. If you have stationery orders (excluding business cards) that need to be filled during the interim, please email the details to brand@bentley.edu. For business cards, please fill out the appropriate form and email to mleary@bcgconnect.com and gharrington@bcgconnect.com. Please select from these forms: Generic, Athletics, University Police or Capital Campaign. Any questions, please email brand@bentley.edu. 

Frequently Asked Questions

One easy and important way for our community to display a consistent brand is to have a standard format for presenting content. This includes the business cards we hand out to contacts, the templates we use for presentations and reports and even the signature block at the bottom of our emails. By using a standard set of colors, fonts and images, we can reinforce our brand identity with those with whom we interact. This allows us to extend and amplify our message on campus as well as off. 

To help ensure this consistency (and ease of execution), we’ve developed the following templates for use by the campus community. We have also included instructions and tip sheets as appropriate to help everyone get up and running with these templates. 

Check back here often (or look in the Bentley Buzz) for new templates to be released for email, flyers, newsletters and more.  

PowerPoint Templates

PPT Template Standard (note: Most campus laptops / projectors seem to work best with slides in the standard format 4:3) 
PPT Template Wide 
Bentley_PPT User Guide_2020.pdf Tips and Tricks for PPT Template usage 

Digital Stationery

Letterhead Digital%20Letterhead%20Template_2020.docx

Reports

Report Template_photo cover and full color back page 
Report Template_photo cover
Report Template_text only cover

Multimedia

Multimedia templates for video are available upon request, to make a request please email sm_photo@bentley.edu.

Email Signature

Copy and paste this template (from name through contact info) into the signature tool in your email program, then replace the generic information with your own. It is not necessary to include all contact information or to list the information in the exact order in the examples below. (For example, many of us no longer have fax numbers. It is also somewhat redundant to list your email address or bentley.edu.)

The recommended font is Helvetica but if it’s not currently on your operating system, use Calibri, Arial or Verdana as a substitute font.

YOUR NAME (all caps, bold, font size 12pt, color gray or Bentley blue)
Your title (font size 11pt, color gray)
Your department (font size 11pt, color gray)

BENTLEY UNIVERSITY
Your location (font size 11pt, color gray)
175 Forest Street | Waltham, MA 02452 (font size 11pt, color gray)
000-000-0000 | mobile 000-000-0000 | fax 000-000-0000 (font size 11pt, color gray)
Follow us: Facebook | Instagram | LinkedIn

Note: You may choose to list Bentley social media handles, department / program handles or none at all. However, please do not list any personal social media handles. Based on best practices for mobile compatibility and ADA compliance, we also recommend using text links instead of icons or graphics. See below for details on our primary Bentley accounts.

Bentley's primary accounts, should you want to insert links to them. Look for the insert hyperlink button in Outlook.
Facebook: facebook.com/bentleyuniversity
Instagram: https://www.instagram.com/bentleyu/
LinkedIn: https://www.linkedin.com/school/bentley-university/

Updating your signature in Outlook (Mac) 

1. With Outlook open, go to the Outlook menu, then select Preferences. 
2. Under Email, select Signatures. 
3. Double-click "Untitled" and then type a name for the signature you created. Or, click the plus (+) icon, to add a new signature. 
4. In the Signature editor, copy and paste the signature block text above. Personalize / Edit. . Click OK. 
5. Save your signature. 

To have the new signature automatically appear on all new messages and/or replies/forwards, you can select those preferences under "Choose default signature" on the main signature window.  

Once you have everything set up the way you want it, you can close the window. 

If you already have an email message open, Outlook will not add your new signature. You will have to close out of that message to open a new one, or manually add the signature. To add the signature manually, click Signature and then pick the signature you just created. 

Updating your signature in Outlook (PC) 

1. With Outlook open, go to the File > Options > Mail. 
2. Click on the Signatures button next to: "Create or modify signatures for messages."
3. Click New. 
4. Enter the name you want this signature to have. Click OK. 
5. Copy and paste the signature block text above. Personalize / Edit. Click OK. 

To have the new signature automatically appear on all new messages and/or replies/forwards, you can select those preferences under "Choose default signature" in the main signature window.  

Once you have everything set up the way you want it, you can click OK to close the window. 

If you already have an email message open, Outlook will not add your new signature. You will have to close out of that message to open a new one, or manually add the signature. To add the signature manually, select Signature from the Message menu and then pick the signature you just created. 

Updating your signature via Outlook Web (Office 365) 

1. Sign into Outlook via your web browser. 
2. Click on the gear icon for settings. Then "View all Outlook settings," then "Compose and reply." 
3. Under Email signature, copy and paste the signature block text above. Personalize / Edit.
4. If you want your signature to appear at the bottom of all new email messages that you compose, select the "Automatically include my signature on new messages I compose" check box. 
5. If you want your signature to appear on messages that you forward or reply to, select the "Automatically include my signature on messages I forward or reply to" check box. 
6. Click Save and then close out of the window. 

If you've created a signature but didn't choose to automatically add it to all outgoing messages, you can add it later when you write an email message. At the bottom of the compose pane, click the "..." icon for more actions. Then select Insert signature. 

Communication Support

Invitations, Signage and other Promotional Support

If you need  invitations, signage, posters, and other items, or you would like to request photo or video support from Marketing and Communications, please submit a Project Request Form.

Event Logistics

Booking a Space

If the event is taking place on campus, please reserve your space through Event Management Systems (EMS). This portal will provide space options on campus and give the opportunity to specify additional requests for the event such as catering and audio visual needs. If you have additional questions, contact Conference Services at 781-891-2273.

Catering Requests

Sodexo Education provides catering services on campus. Catering needs can be submitted when booking a space through EMS. Once the request is submitted, the catering manager will work with you to figure out catering needs (see catering menu). If you have additional questions, contact Catering at 781-891-2672 or ga_catering@bentley.edu.

Audio Visual and Technology Requests

When booking a space via EMS, audio visual and technology requests may be submitted through the portal. If you have additional questions, contact Conference Services at 781-891-2273.

University Police

When planning larger scale events it is important to inform University Police. While University Police is involved with the security aspect of the event, the department also needs to be involved with the parking and transportation planning. Lieutenant David Wade is the administrative police officer for the university. For additional questions, contact him at 781-891-2120 or dwade@bentley.edu.