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Brand

Visual Identity

The Bentley University Brand Standards establish consistent use of typography, colors and logos. Together, these elements provide instant recognition while conveying a sense of Bentley's character and style — the Bentley brand. A comprehensive identity program maintains the integrity of the Bentley brand and promotes maximum recognition and awareness of Bentley University.

Here are our logos, fonts, colors and other design elements that express the visual communication of our brand, along with specific rules that ensure their proper use.

Logos   Typefaces   Colors   Icons

Logos

University Seal

Bentley Institutional SealThe university seal comprises some of the distinctive things that make Bentley special: Our beloved falcon soaring high. The beautiful greenery of our campus. And, at the center of it all, our iconic clocktower, set at 19:17 in tribute to the year Harry Bentley’s vision for a new kind of business education came to life.

Our most formal logo, the university seal, is reserved for use by the Office of President, Office of the Provost and select communications and occasions. Any other applications and uses must be approved by the brand team by contacting brand@bentley.edu

 

Primary Logo

Our primary logo serves as our "everyday" logo and can be replaced by the University Wordmark when there are space constraints. Below, we have several logo presentations, depending on the space, use and background. Generally, PNG files are best for digital and EPS for print. [TIP: In Microsoft applications, you may want to use the "insert image" function rather than copy and paste.] 

Horizontal Stacked Blue

Horizontal Stacked Blue

Horizontal Single Line Blue

Horizontal Single Line Blue

Vertical Left Aligned Blue

Vertical Left Aligned Blue

Vertical Centered Blue

Vertical Centered Blue

If you need to put the logo on top of a colored background or photo, choose the white (aka KO or knock out) version.

Horizontal Stacked White

Horizontal Stacked White

Horizontal Single Line White

Horizontal Single Line White

Vertical Left Aligned White

Vertical Left Aligned White

Vertical Centered White

Vertical Centered White

These four colors from the secondary palette can be applied to the graphic line within the University Logo when the context calls for it. Preferred for internal use or when supported by additional branding and awareness.

Shield Only Teal

Shield Only Teal

Shield Only Yellow

Shield Only Yellow

Shield Only Green

Shield Only Green

Shield Only Orange

Shield Only Orange

Shield Only Blue

Shield Only White

Knock out

Shield Only Knock out

White
White

Wordmark

The university wordmark provides flexibility when dealing with space constraints.

Wordmark Stacked Blue

Wordmark Stacked Blue

Wordmark Horizontal Blue

Wordmark Horizontal Blue

Wordmark Horizontal Stacked White

Wordmark Stacked White

Wordmark Horizontal White

Wordmark Horizontal White

Department Lockups

Department lockups are made up of the university shield and wordmark combined with the name of a department, office, center or program. This is the university-approved branding for all departments, offices and centers. Please see our FAQs or reach out to the brand team with any questions at brand@bentley.edu. 

 

CWB

 

You can use our logo generator app to create your department, office, center or program logo "lockup." Just type in the name and you will get .png and PDF files emailed to you in both color and white / knock out. [TIP: You must be on the Bentley network or logged in via VPN to use this app.] 

Create your custom lockup 

 

Social Media Logos

In order to deliver the best user experience, we recommend that you use the Bentley shield by itself as your social media avatar. Refrain from trying to include your department’s name or other information on the actual graphic, as it won’t be readable in most cases, particularly in mobile. There are a few color options available for download in this section.

Logos

Download Complete PNG set

Logo Usage

To ensure the correct usage of the logo and to be consistent with the brand, please do not alter the logo in any way. That includes stretching, distorting, changing the color or outlining the logo. Also avoid rotating the logo or altering the size or proportion of the shield.

The shield should not appear any smaller than .75” in print executions or 90px in digital executions.

Minimum size for logo

 

Download our logo usage cheat sheet

 

 

 

Bentley Logo Through the Years

If you’re interested in learning more about the history of Bentley University or would like to see a full listing of Bentley logos over the years, visit the Bentley University Archives at bentley.edu/archives

Typefaces

The choice of fonts is a critical element in establishing our visual identity. Used together, these two official fonts or typefaces create a clear hierarchy while making content legible and engaging:

Helvetica Neue: Helvetica Neue is our sans-serif family and a workhorse for our communications, performing well in longer-form text. The standard version of Helvetica installed on your computer is adequate for most projects.

Caecilia: Caecilia is our serif family and performs well at small sizes and doses.  

Contact us to request access to these fonts.

Fonts

Colors

Primary Color Palette 

Use the following colors as a first choice when designing print or web assets to create a look that instantly and consistently aligns with our identity. [TIP: Ink printed on paper uses CMYK. Digital applications use HEX and RGB. PMS is for universal color matching - knowing Bentley blue is #3005 ensures any printer will know what to do.] 
 

AA

AAA

 

These icons indicate how accessible white or dark text (#585858) is when paired with colors. The smaller letters indicate accessibility with normal text, while larger letters indicate accessibility with large text. Large text is defined as 14 point (typically 18.66px) and bold or larger, or 18 point (typically 24px) or larger. AA is considered an acceptable level of accessibility, though AAA is better. If only large text is indicated, that color is not accessible with small text. The prohibition icon indicates that white or dark text is not accessible with that particular color at any size.

Bentley Blue

PMS: 3005
CMYK: C100 M35 Y0 K0
RGB: R0 G117 B201
HEX: #0075BE

AA

AAA

 
Dark Blue

PMS: 295
CMYK: C100 M50 Y0 K40
RGB: R43 G69 B102
HEX: #2B4566
For digital media please use #294567

AAA

AAA

 
Grey

PMS: 7542
CMYK: C10 M0 Y3 K15
RGB: R179 G196 B204
HEX: #B3C4CC

 

AA

PMS 7406

PMS: 7406
CMYK: C0 M18 Y100 K0
RGB: R255 G204 B51
HEX: #FFCC33

 

AA

AAA

Secondary Color Palette 

Use these accent colors sparingly as choices that complement the primary palette. As a reminder, always lead with a primary color before introducing a secondary color. 

dark grey

PMS: 7545
CMYK: C15 M0 Y0 K60
RGB: R123 G133 B143
HEX: #7B858F

AA

 
2nd_green1

PMS: 2300U
CMYK: C35 M5 Y100 K0
RGB: R178 G200 B53
HEX: #B3C642

 

AA

2nd_green3

PMS: 326 U
CMYK: C70 M0 Y36 K0
RGB: R66 G183 B177
HEX: #42B7B0

 
 
2nd_orange

PMS: 143U
CMYK: C0 M44 Y100 K0
RGB: R249 G159 B28
HEX: #F79E31

 

AA

2nd_pink

PMS: 7579U
CMYK: C0 M72 Y78 K0
RGB: R255 G110 B74
HEX: #FD6F50

 
 
2nd_red

PMS: 7620U
CMYK: C10 M90 Y90 K0
RGB: R211 G65 B53
HEX: #D0433A

AA

AAA

 
2nd_blue

PMS: 2141U
CMYK: C47 M13 Y3 K0
RGB: R128 G188 B230
HEX: #82BCE5

 

AA

2nd_grey1

CMYK: C5 M25 Y5 K0
RGB: R239 G236 B234
HEX: #EFECEA

 

AA

AAA

2nd_grey2

CMYK: C30 M24 Y32 K0
RGB: R181 G180 B169
HEX: #B5B4A9

 

AA

2nd_grey3

CMYK: C7 M0 Y9 K0
RGB: R235 G241 B239
HEX: #EBF1E7

 

AA

AAA

585858

CMYK: C63 M55 Y55 K30
RGB: R88 G88 B88
HEX: #585858

AAA

AAA

 
2F3338

CMYK: C74 M65 Y58 K56
RGB: R47 G51 B56
HEX: #2F3338

AAA

AAA

 

Icons

Icons

Our icons are simple, with smooth lines to make them easy to use across all mediums, yet recognizably Bentley.

Download sample pdf (external) 
Link to complete set (internal)

Bentley Zoom backgrounds are available!