Card Sorting / Tree Testing
Card sorting and tree testing are popular research methods focused on the information architecture of a website, software, or mobile application. Card sorting reveals how a user organizes content, such as what functions or information belong together. Tree testing is a validation technique to measure the intuitiveness of information architecture. These two methods together help our clients ensure that users are able to successfully navigate and find the content and functionality they are looking for, as well as expose other content and functionality that may have been otherwise difficult to find.