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Information Design and Corporate Communication (IDCC)

IDCC is about creating experiences through Public Relations (PR) and User Experience (UX). Public relations professionals use purpose-driven and persuasive communication to build relationships with various audiences, promote brands and products, and manage challenging issues inside and outside organizations. Students from the public relations track are future media relations specialists, social media managers, campaign managers, and public affairs officers. Students will grasp a balance of theories and practical skills in the program. Students who choose the UX concentration learn about human behavior, design thinking, and user research. They apply that knowledge to create future technology products, including mobile apps, business applications, consumer electronics, and games. They are our future information architects, UX researchers and designers, game designers, and usability specialists.

In IDCC courses, students will learn to tackle messy real-world problems and create human-centered solutions using innovative and research-based methods from UX and PR.

 

Bentley By the Numbers

$63K

Median Starting Salary

Bentley University CareerEdge

99%

Job Placement Rate

Bentley University CareerEdge

97%

of students complete at least one internship

BENTLEY UNIVERSITY INSTITUTIONAL RESEARCH

Explore our IDCC degree

Lights, Camera, Internship!

Show business is called that for a reason, but not every film buff thinks to take their passion to a business university. Valerie Boucher ’20 is different. She always wanted to pursue a career in film and entertainment and, at Bentley, she parlayed a major in Information Design and Corporate Communication into an internship with Bradley Cooper’s Hollywood production company. After an amazing summer there, she’s now one step closer to her dream.

Read Her Story

Snap, tweet, post: Interns put their social media skills to work

Jaclyn Leduc ’18 admits she wasn’t that interested in social media before she started an internship helping to manage Bentley’s social media accounts. Today, however, she’s hooked; and that’s a good thing. As a content marketing associate at 3Play Media in Boston, Leduc writes content for the company’s blog and manages its social accounts – Facebook, Twitter, Instagram, Snapchat and LinkedIn.

Read Her Story

Connect with Bentley IDCC faculty

sloane hughes
I enjoy writing and technology and at the intersection of these disciplines is a skill set I can utilize in many professional settings. There’s a real demand for creative people who have a passion for lending a fresh voice to the business world.
Sloane Hughes
Class of 2020

See where a degree in IDCC from Bentley can take you

Companies that Hire our Graduates

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