IDCC is about creating experiences through Public Relations (PR) and User Experience (UX). Public relations professionals use purpose-driven and persuasive communication to build relationships with various audiences, promote brands and products, and manage challenging issues inside and outside organizations. Students from the public relations track are future media relations specialists, social media managers, campaign managers, and public affairs officers. Students will grasp a balance of theories and practical skills in the program. Students who choose the UX concentration learn about human behavior, design thinking, and user research. They apply that knowledge to create future technology products, including mobile apps, business applications, consumer electronics, and games. They are our future information architects, UX researchers and designers, game designers, and usability specialists.
In IDCC courses, students will learn to tackle messy real-world problems and create human-centered solutions using innovative and research-based methods from UX and PR.
Bentley By the Numbers
$68K
Median Starting Salary
Bentley University CareerEdge
99%
Job Placement Rate
Bentley University CareerEdge
87%
of students complete at least one internship
BENTLEY UNIVERSITY INSTITUTIONAL RESEARCH
Explore our IDCC degree
Lights, Camera, Internship!
Show business is called that for a reason, but not every film buff thinks to take their passion to a business university. Valerie Boucher ’20 is different. She always wanted to pursue a career in film and entertainment and, at Bentley, she parlayed a major in Information Design and Corporate Communication into an internship with Bradley Cooper’s Hollywood production company. After an amazing summer there, she’s now one step closer to her dream.
Snap, tweet, post: Interns put their social media skills to work
Jaclyn Leduc ’18 admits she wasn’t that interested in social media before she started an internship helping to manage Bentley’s social media accounts. Today, however, she’s hooked; and that’s a good thing. As a content marketing associate at 3Play Media in Boston, Leduc writes content for the company’s blog and manages its social accounts – Facebook, Twitter, Instagram, Snapchat and LinkedIn.
Connect with Bentley IDCC faculty
See where a degree in IDCC from Bentley can take you
Companies that Hire our Graduates
