At Bentley, we use case studies and hands-on experience to explore how content affects the business world. You’ll learn to use writing, design and public speaking to shape perception and influence behavior.
The Information Design and Corporate Communication (IDCC) degree also connects communication skills to core business functions like marketing, management and IT. After you master the basics of effective communication, you can focus your degree in one of three tracks in user experience, public relations or web design. It’s like choosing your own adventure: learn how to convey technical information, influence public opinion, or build phenomenal online experiences. Our alumni have done it all.
Show business is called that for a reason, but not every film buff thinks to take their passion to a business university. Valerie Boucher ’20 is different. She always wanted to pursue a career in film and entertainment and, at Bentley, she parlayed a major in Information Design and Corporate Communication into an internship with Bradley Cooper’s Hollywood production company. After an amazing summer there, she’s now one step closer to her dream.
Jaclyn Leduc ’18 admits she wasn’t that interested in social media before she started an internship helping to manage Bentley’s social media accounts. Today, however, she’s hooked; and that’s a good thing. As a content marketing associate at 3Play Media in Boston, Leduc writes content for the company’s blog and manages its social accounts – Facebook, Twitter, Instagram, Snapchat and LinkedIn.
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