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High-Tech Facilities

As a Marketing degree student, you’ll conduct focus groups and perform market research alongside corporate partners in the Center for Marketing Technology.

An on-campus digital playground, the center is equipped with the latest industry software and research tools.


  • Focus group suite with discussion and observation rooms with one-way mirror
  • Data analytics lab with software such as MediaMark Reporter, Qualboard, Qualitap, Qualtrics, SPSS and TAPSCAN
  • SMART classroom with document camera, audio/video system and marketing analytics technology
  • Satellite lab with web conferencing