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Academics

Marketing

To build a successful business, you need more than just a compelling product or service — you also need a comprehensive strategy to attract an audience and build your brand. At Bentley, you’ll explore the fundamentals of marketing and public relations, including advertising and promotion, market research and analytics, and consumer behavior. You’ll also have the opportunity to learn about more specialized fields, such as digital and social media identities. Further, you’ll put these theoretical principles to practical use in our cutting-edge Center for Marketing Technology, working with companies like Apple, the Boston Red Sox and Converse to provide innovative solutions to real-world marketing challenges. With a degree in Marketing from Bentley, you can manage social media campaigns for top companies, meet celebrities and other high-profile guests as an event planner, or create viral campaigns to spread the word about a great new product.

Headshot of professor Joyce Wang

Data analytics is key to effective marketing, says Wang

With the rise of Artificial Intelligence (AI), machine learning and the Internet of Things (IoT), data analytics has become a powerful — and profitable — marketing tool. For Assistant Professor Joyce (Feng) Wang, it’s also the primary focus of her research: “I am passionate about utilizing empirical evidence to support research that is managerially relevant and theoretically interesting.”

Dobscha, Steinfield explore structural sexism in academia

In an article for the journal Gender, Work and Organization, Professor Susan Dobscha and Associate Professor Laurel Steinfield join colleagues from other universities to explore how collective feminist organizations can challenge structural sexism in academia.

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Flynn’s research highlights racial inequities in running industry

As a member of the Running Industry Diversity Coalition (RIDC), Lecturer Erin Flynn is conducting research that will help improve inclusion, visibility and access for Black, Indigenous and people of color (BIPOC) runners, both as recreational participants and industry leaders.

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Corporate Immersion

Corporate Immersion fuses education and experience to develop some of today's most desirable professional skills - strategic thinking, creativity, problem solving, persuasive communication and more. It is a "must-take" for those who want an edge in an increasingly competitive professional landscape!

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Contact

Andrew Aylesworth
Professor and Department Chair
Morison Hall Room 216
781.891.3149
aaylesworth@bentley.edu

Lorraine V. Johanson
Academic Coordinator
Morison Hall Room 218
781.891.2717
lvjohanson@bentley.edu
 

James Pouliopoulos 
Director, Professional Sales Program
Morison Hall Room 296
781.891.2006
jpouliopoulos@bentley.edu