Marketing
To build a successful business, you need more than just a compelling product or service — you also need a comprehensive strategy to attract an audience and build your brand. At Bentley, you’ll explore the fundamentals of marketing and public relations, including advertising and promotion, market research and analytics, and consumer behavior. You’ll also have the opportunity to learn about more specialized fields, such as digital and social media identities. Further, you’ll put these theoretical principles to practical use in our cutting-edge Center for Marketing Technology, working with companies like Apple, the Boston Red Sox and Converse to provide innovative solutions to real-world marketing challenges. With a degree in Marketing from Bentley, you can manage social media campaigns for top companies, meet celebrities and other high-profile guests as an event planner, or create viral campaigns to spread the word about a great new product.
Degree Programs

Data analytics is key to effective marketing, says Wang
With the rise of Artificial Intelligence (AI), machine learning and the Internet of Things (IoT), data analytics has become a powerful — and profitable — marketing tool. For Assistant Professor Joyce (Feng) Wang, it’s also the primary focus of her research: “I am passionate about utilizing empirical evidence to support research that is managerially relevant and theoretically interesting.”
Courses
Contact
Andrew Aylesworth
Professor and Department Chair
Morison Hall Room 216
781.891.3149
aaylesworth@bentley.edu
Lorraine V. Johanson
Academic Coordinator
Morison Hall Room 218
781.891.2717
lvjohanson@bentley.edu
James Pouliopoulos
Director, Professional Sales Program
Morison Hall Room 296
781.891.2006
jpouliopoulos@bentley.edu