Skip to main content

Back to Bentley

The university will return to campus this fall. Read our plan at www.bentley.edu/BacktoBentley 

Marketing

To build a successful business, you need more than just a compelling product or service — you also need a comprehensive strategy to attract an audience and build your brand. At Bentley, you’ll explore the fundamentals of marketing and public relations, including advertising and promotion, market research and analytics, and consumer behavior. You’ll also have the opportunity to learn about more specialized fields, such as digital and social media identities. Further, you’ll put these theoretical principles to practical use in our cutting-edge Center for Marketing Technology, working with companies like Apple, the Boston Red Sox and Converse to provide innovative solutions to real-world marketing challenges. With a degree in Marketing from Bentley, you can manage social media campaigns for top companies, meet celebrities and other high-profile guests as an event planner, or create viral campaigns to spread the word about a great new product.

Steinfield Explores Women’s Economic Empowerment

In a recent paper published in the Journal of Marketing Management, Assistant Professor Laurel Steinfield explores the marketization, measurement and marketing of women’s economic programs. Noting the historically adversarial relationship between corporations and social justice advocates, she emphasizes the need for constructive and meaningful dialogue between the two groups. 

Read the Research
Marketing Lecturer Isaura Beltre

Beltre: Once A Student, Now a Teacher

A Double Falcon, Isaura Beltre earned bachelor’s and master’s degrees in Marketing as a Bentley student. Today, the proud alumna returns to the classroom — this time, as a teacher. Beltre, a retail merchandising expert who worked previously at Filene’s and Macy’s, serves on the board of KodeConnect, Inc., a Brockton-based non-profit providing STEM experience to underserved youth, and as Merchandising Director of ADCOLOR, an organization promoting diversity in the creative and marketing industries.  

Curriculum Developed by Cross, USPS Goes Nationwide

Senior Lecturer Ian Cross partnered with the U.S. Postal Service in 2018 to create “The Direct Effect,” an innovative, experiential course curriculum exploring how direct mail and digital technologies can be utilized and add value as part of an integrated marketing campaign. Today, what began at Bentley has gone nationwide, with 84 colleges and universities now offering courses modeled after the one Cross developed. 

Learn More
Center for Marketing Technology

Center for Marketing Technology

The Center for Marketing Technology is on the cutting edge of marketing, research, technology and strategy. Students, educators and business partners have daily access to the latest trends, newest technologies and in-depth research that is shaping the future of marketing practices. Outside-the-box thinking is highly encouraged and new ideas are constantly emerging from a variety of fun and exciting projects.

Learn More

Corporate Immersion

Corporate Immersion fuses education and experience to develop some of today's most desirable professional skills - strategic thinking, creativity, problem solving, persuasive communication and more. It is a "must-take" for those who want an edge in an increasingly competitive professional landscape!

Learn More

Contact

Andrew Aylesworth
Associate Professor and Department Chair
Morison Hall Room 216
781.891.3149
aaylesworth@bentley.edu

Lorraine V. Johanson
Academic Coordinator
Morison Hall Room 218
781.891.2717
lvjohanson@bentley.edu
 

James Pouliopoulos 
Director, Professional Sales Program
Morison Hall Room 296
781.891.2006
jpouliopoulos@bentley.edu