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Marketing

To build a successful business, you need more than just a compelling product or service — you also need a comprehensive strategy to attract an audience and build your brand. At Bentley, you’ll explore the fundamentals of marketing and public relations, including advertising and promotion, market research and analytics, and consumer behavior. You’ll also have the opportunity to learn about more specialized fields, such as digital and social media identities. Further, you’ll put these theoretical principles to practical use in our cutting-edge Center for Marketing Technology, working with companies like Apple, the Boston Red Sox and Converse to provide innovative solutions to real-world marketing challenges. With a degree in Marketing from Bentley, you can manage social media campaigns for top companies, meet celebrities and other high-profile guests as an event planner, or create viral campaigns to spread the word about a great new product.

Professor Lan Xia

Xia named AMA Outstanding Reviewer

The American Marketing Association honored Professor Lan Xia as the 2019 Outstanding Reviewer for the Journal of Retailing.

White Claw: Marketing to a Post-Gender World

In an op-ed in The Washington Post, Professor Susan Dobscha comments on the alcohol industry's efforts to connect with millennials and Gen Z.

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Featured Faculty: Paul D. Berger

Director of Bentley’s Master of Science in Marketing Analytics (MSMA) program, Professor Paul D. Berger’s teaching interests include core statistics, marketing research, research methodology, experimental design and data analysis. 

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Center for Marketing Technology

Center for Marketing Technology

The Center for Marketing Technology is on the cutting edge of marketing, research, technology and strategy. Students, educators and business partners have daily access to the latest trends, newest technologies and in-depth research that is shaping the future of marketing practices. Outside-the-box thinking is highly encouraged and new ideas are constantly emerging from a variety of fun and exciting projects.

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Contact

Andrew Aylesworth
Associate Professor and Department Chair
Morison Hall Room 216
781.891.3149
aaylesworth@bentley.edu

Lorraine V. Johanson
Academic Coordinator
Morison Hall Room 218
781.891.2717
lvjohanson@bentley.edu
 

James Pouliopoulos 
Director, Professional Sales Program
Morison Hall Room 296
781.891.2006
jpouliopoulos@bentley.edu