To build a successful business, you need more than just a compelling product or service — you also need a comprehensive strategy to attract an audience and build your brand. At Bentley, you’ll explore the fundamentals of marketing and public relations, including advertising and promotion, market research and analytics, and consumer behavior. You’ll also have the opportunity to learn about more specialized fields, such as digital and social media identities. Further, you’ll put these theoretical principles to practical use in our cutting-edge Center for Marketing Technology, working with companies like Apple, the Boston Red Sox and Converse to provide innovative solutions to real-world marketing challenges. With a degree in Marketing from Bentley, you can manage social media campaigns for top companies, meet celebrities and other high-profile guests as an event planner, or create viral campaigns to spread the word about a great new product.
Pouli honored for advising and mentoring
James “Pouli” Pouliopoulos, senior lecturer and director of Bentley’s Professional Sales program, is the 2023 recipient of the Joseph A. Cronin Award for Excellence in Advising and Mentoring. Noting that his personal mission is to “help each student find their best path forward in life,” Pouli meets with them individually to share insights about professional wellbeing and career success. He also helps students perfect and pitch their selling scenarios while networking with potential employers and Bentley alumni through the annual Salvatore J. Stile Professional Sales competition. In 2021, Pouli received the Faculty Mentor of Year Award from the NE-10 Conference, which spans a dozen universities in the northeast U.S.
Professor and Department Chair
Morison Hall Room 216
Lorraine V. Johanson
Morison Hall Room 218
Director, Professional Sales Program
Morison Hall Room 296