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To build a successful business, you need more than just a compelling product or service — you also need a comprehensive strategy to attract an audience and build your brand. At Bentley, you’ll explore the fundamentals of marketing and public relations, including advertising and promotion, market research and analytics, and consumer behavior. You’ll also have the opportunity to learn about more specialized fields, such as digital and social media identities. Further, you’ll put these theoretical principles to practical use in our cutting-edge Center for Marketing Technology, working with companies like Apple, the Boston Red Sox and Converse to provide innovative solutions to real-world marketing challenges. With a degree in Marketing from Bentley, you can manage social media campaigns for top companies, meet celebrities and other high-profile guests as an event planner, or create viral campaigns to spread the word about a great new product.

Santana’s research cited by White House

“The way prices are presented to consumers can have a dramatic effect on purchase patterns as well as on post-purchase satisfaction,” says Assistant Professor Shelle Santana. In a recent paper, she and colleagues explore how drip pricing — a technique where companies advertise only part of a product’s price and reveal other charges later in the buying process — can cause consumers to pay more for a product, even after they’ve been told they’ve overspent and are given the option to change their mind. Santana’s work was cited as part of the Biden Administration’s initiative on Junk Fees and Related Pricing Practices, which aims to “take action on fees that hurt Americans’ pocketbooks and the economy.” 

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Headshot of James “Pouli” Pouliopoulos, wearing a blue button-down shirt

Pouli honored for advising and mentoring

James “Pouli” Pouliopoulos, senior lecturer and director of Bentley’s Professional Sales program, is the 2023 recipient of the Joseph A. Cronin Award for Excellence in Advising and Mentoring. Noting that his personal mission is to “help each student find their best path forward in life,” Pouli meets with them individually to share insights about professional wellbeing and career success. He also helps students perfect and pitch their selling scenarios while networking with potential employers and Bentley alumni through the annual Salvatore J. Stile Professional Sales competition. In 2021, Pouli received the Faculty Mentor of Year Award from the NE-10 Conference, which spans a dozen universities in the northeast U.S.   

Beltre supports first-gen student success

As the first member of her own family to attend college, lecturer Isaura Beltre ’99 MSIAM ’02 understands firsthand the unique challenges faced by first-generation college students. Today, as associate director of Bentley’s FirstGen Presidential Fellows program, she’s helping ensure that students from similar backgrounds have a successful and rewarding college experience. “Sometimes we focus on the things we don’t have as first-generation students, but we come with so much that is not learned in the classroom,” Beltre shared recently with first-gen graduates. “No one can take from you what you know.” 

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Corporate Immersion

Corporate Immersion fuses education and experience to develop some of today’s most desirable professional skills — strategic thinking, creativity, problem solving, persuasive communication and more. It is a “must-take” for those who want an edge in an increasingly competitive professional landscape!

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Lan Xia
Professor and Department Chair
Morison Hall Room 216

Lorraine V. Johanson
Academic Coordinator
Morison Hall Room 218

James Pouliopoulos 
Director, Professional Sales Program
Morison Hall Room 296