Skip to main content

Bentley Essentials of Management Mini-MBA

Critical Management Skills and Business Insight to Drive Success

The Bentley Essentials of Management Mini-MBA™ is a business acumen intensive providing a strong foundation in key business disciplines including leadership and business strategy, finance and marketing fundamentals, and use of design thinking to drive innovation. Through interactive team engagement with a cohort of peers, participants gain the strategic business skills and understanding needed in today’s fast-paced and ever-changing global business environment.

In the interest of safeguarding the health and safety of their employees, we understand that companies are taking varied and measured approaches to returning to the office and external meeting/event attendance. Given this information, we have decided to move all our fall programming to a virtual delivery, to ensure that we can best meet the development needs of our entire professional audience. 

Download Brochure

Business people brainstorming together with sticky notes in an office

Fall 2020 Virtual program starts on October 1

Be prepared to be engaged and challenged. This program provides opportunities to learn from your peers, expand your business knowledge and make lasting connections.
Alicia Charles-St Juste
Mini-MBA Participant

Advanced Study in All Aspects of Business within an Engaging Team Environment

Develop a business foundation while building critical thinking skills through case studies, business simulation, lectures, discussion and active exercises. The interactive classes are led by faculty members who are ongoing practitioners in their areas of expertise.

During the program you will:

  • Build knowledge to enable strategy formulation and execution
  • Gain an understanding of financial statements, analysis, and forecasting
  • Learn marketing fundamentals, from inbound to outbound
  • Develop strategies for negotiation and critical conversations
  • Explore the use of design thinking and its role in driving innovation
  • Benefit from interaction with a peer network from a broad array of industries
Program Topics and Structure

The program structure for our virtual program will deliver all program modules via eight, live virtual sessions. These sessions will run from 8:30AM-12:00 PM EST, (which is inclusive of a 30-minute break). Our programming will remain highly interactive, employing group exercises, discussions and case studies by leveraging breakout room capabilities within our online delivery technology.

Strategy Formulation

  • Key frameworks to assess business environments
  • Competitive assessment
  • Firm resources and capabilities

Finance for Non-Financial Managers

  • Financial statements
  • Financial analysis methods
  • Capital structure
  • Financial planning and forecasting


  • Value proposition and brand positioning
  • Research and capturing insights
  • Marketing mix
  • Content creation
  • Inbound methodologies
  • The role of social media


  • Understanding the changing nature of leadership
  • Using the Zenger Folkman leadership framework to assess your leadership strengths and weaknesses
  • Analyzing your leadership career stage
  • Assisting you in preparing a plan for the future

Negotiations / Critical Communications

  • Strategies and tactics of effective negotiation
  • Positions and interests
  • Effective communication
Who Should Attend?

The Essentials of Management Mini-MBAProgram has been designed for those wanting a well-rounded perspective encompassing key business elements. Through interactive engagement with a cohort of peers, participants will gain confidence in strategic business skills.

The program will especially benefit:

  • Experienced managers who need a refresher or a solid foundation in the latest management and leadership disciplines
  • Attorneys, medical professionals and IT managers who need exposure to business topics
  • Technical specialists moving into management positions requiring more management know-how
  • Anyone facing increased management responsibility which calls for enhanced business knowledge
  • Individuals considering pursuing an MBA who desire an overview before commitment to a course of study
Meet the Faculty

Without exception, the instructors are highly qualified experts in their fields, with extensive real-world experience. Most are also regular lecturers at the MBA level and all are actively involved in senior management consulting roles with some of the world's leading organizations.

Mini-MBA Program Director:

Alan HoffmanAlan Hoffman is a Professor of Management and a MBA Advisory Board Member at Bentley University as well as Business Visiting Professor at the Erasmus University Rotterdam School of Management in The Netherlands. Dr. Hoffman's major areas of interest include strategic management, global strategy, investment management and technology. His management insights are well-published in multiple business journals, and he is the co-author of The Strategic Management Casebook and Skill Builder textbook. He earned a Doctor of Business Administration from Indiana University.

Some faculty featured in this program include: 

Ian CrossIan Cross is a Senior Lecturer in Marketing at Bentley University and the Director of the Center of Marketing Technology , a state of the art marketing and research center focusing on leading edge marketing tools, techniques and intellectual capital. Ian has been a professor in the Marketing Department at Bentley University since 2001, specializing in marketing strategy, research, brand development, marketing communications and e-marketing. Alongside his teaching career, Ian has worked in sales and marketing positions for over 30 years at companies including IBM, Wang, Kodak, CGI and Thomson Reuters.

Bill StarnerWilliam Starner spent over 25 years in executive management roles including general management, marketing, customer service and human resources. He has extensive international business experience and possesses in-depth knowledge of a variety of industries.  Mr. Starner is an Adjunct Professor of Management at Bentley University where he teaches courses in Leadership, Negotiation and Interpersonal Relations in Management.

Elaine WalkerElaine Walker has over 20 years of corporate and consulting experience in senior HR positions for high-performing multinational organizations. As both a lecturer and the chair of the Human Resources concentration at Bentley University, Elaine focuses on preparing HR specialists for the challenges of the future. Additionally she teaches in the Bentley MBA program in which she focuses on managing contingent workforce programs, improving global employee engagement and understanding the realities of generational differences.

Chip WigginsR. Chip Wiggins is a Professor of Finance and the Director of the Bentley Microcredit Initiative. Previously, he has served as the Dean of the McCallum Business school and the chair of the Department of Finance and held the Edward F. Gibbons Research Professorship in Finance. His teaching and research interests focus on microfinance, corporate governance, ownership and control.


Register and Gain a Strong Foundation in Key Business Disciplines
Bentley faculty member leads a class on discussion on design thinking

Fall 2020 Program Dates

Includes 8 learning sessions
Session Times: 8:30 am - 12:00 pm
October 1-2,
October 15-16,
October 29-30, 
November 12 -13

Diverse team brainstorming a solution

Program Cost: $3,465

Program fee includes tuition and instructional materials

Register early to receive a 10% discount.

Bentley alumni receive a 15 percent enrollment discount.

Register for Bentley Mini-MBA

Bentley Campus

Bentley Refund Policy

Bentley University will grant a full refund for cancellations received at least 30 days before the program start date. A 50% refund will be given for those cancellations made prior to fourteen days of the program start date. No refund will be granted for those cancellations received after that time.

Offer Bentley Mini-MBA at Your Location Tailored to Your Business

The Bentley Mini-MBA program is well organized and extremely inspiring! The topics & concepts are explained in a way that you can immediately apply to your professional life.
Jenna Granger Thomas, Manager, Compliance Audit, John Hancock

Get More Info

We are happy to answer your questions and provide more details about the program. 

Contact Lisa Dinsmore, Associate Director of Executive Education 781.891.3458

Please provide the requested information to download the Bentley Mini-MBA brochure.