Bentley Essentials of Management Mini-MBA
Fall 2019 Program Starts on October 10th
Advanced Study in All Aspects of Business within an Engaging Team Environment
Develop a business foundation while building critical thinking skills through case studies, business simulation, lectures, discussion and active exercises. The interactive classes are led by faculty members who are ongoing practitioners in their areas of expertise.
During the program you will:
- Build knowledge to enable strategy formulation and execution
- Gain an understanding of financial statements, analysis, and forecasting
- Learn marketing fundamentals, from inbound to outbound
- Develop strategies for negotiation and critical conversations
- Explore the use of design thinking and its role in driving innovation
- Benefit from interaction with a peer network from a broad array of industries
The US/Global Economy Overview
- Factors that have historically influenced economic shifts
- Overview of the stock market
Strategy Formulation & Implementation
- Key frameworks for assessment of business environment
- Competitive assessment
- Firm resources and capabilities
- Setting missions, objectives, and tiered strategies
- Stakeholders, critical support, and skill sets for successful implementation
Finance for Non-Financial Managers
- Financial statements
- Financial analysis methods
- Capital structure
- Financial planning and forecasting
- Value proposition and brand positioning
- Research and capturing insights
- Marketing mix
- Content creation
- Inbound methodologies
- The role of social media
- Understanding the changing nature of leadership;
- Using the Zenger Folkman leadership framework as a means to assess your leadership strengths and weaknesses
- Analyzing your leadership career stage
- Assisting you in preparing a plan for the future
Negotiations / Critical Communications
- Strategies and tactics of effective negotiation
- Positions and interests
- Effective communication
Design Thinking & Innovation
- Solving problems and creating value
The Essentials of Management Mini-MBA™ Program has been designed for those wanting a well-rounded perspective encompassing key business elements. Through interactive engagement with a cohort of peers, participants will gain confidence in strategic business skills.
The program will especially benefit:
- Experienced managers who need a refresher or a solid foundation in the latest management and leadership disciplines
- Attorneys, medical professionals and IT managers who need exposure to business topics
- Technical specialists moving into management positions requiring more management know-how
- Anyone facing increased management responsibility which calls for enhanced business knowledge
- Individuals considering pursuing an MBA who desire an overview before commitment to a course of study
Without exception, the instructors are highly qualified experts in their fields, with extensive real-world experience. Most are also regular lecturers at the MBA level and all are actively involved in senior management consulting roles with some of the world's leading organizations.
Mini-MBA Program Director:
Alan Hoffman is a Professor of Management and a MBA Advisory Board Member at Bentley University as well as Business Visiting Professor at the Erasmus University Rotterdam School of Management in The Netherlands. Dr. Hoffman's major areas of interest include strategic management, global strategy, investment management and technology. His management insights are well-published in multiple business journals, and he is the co-author of The Strategic Management Casebook and Skill Builder textbook. He earned a Doctor of Business Administration from Indiana University.
Some faculty featured in this program include:
Ian Cross is a Senior Lecturer in Marketing at Bentley University and the Director of the Center of Marketing Technology , a state of the art marketing and research center focusing on leading edge marketing tools, techniques and intellectual capital. Ian has been a professor in the Marketing Department at Bentley University since 2001, specializing in marketing strategy, research, brand development, marketing communications and e-marketing. Alongside his teaching career, Ian has worked in sales and marketing positions for over 30 years at companies including IBM, Wang, Kodak, CGI and Thomson Reuters.
William Starner spent over 25 years in executive management roles including general management, marketing, customer service and human resources. He has extensive international business experience and possesses in-depth knowledge of a variety of industries. Mr. Starner is an Adjunct Professor of Management at Bentley University where he teaches courses in Leadership, Negotiation and Interpersonal Relations in Management.
Elaine Walker has over 20 years of corporate and consulting experience in senior HR positions for high-performing multinational organizations. As both a lecturer and the chair of the Human Resources concentration at Bentley University, Elaine focuses on preparing HR specialists for the challenges of the future. Additionally she teaches in the Bentley MBA program in which she focuses on managing contingent workforce programs, improving global employee engagement and understanding the realities of generational differences.
R. Chip Wiggins is a Professor of Finance and the Director of the Bentley Microcredit Initiative. Previously, he has served as the Dean of the McCallum Business school and the chair of the Department of Finance and held the Edward F. Gibbons Research Professorship in Finance. His teaching and research interests focus on microfinance, corporate governance, ownership and control.
Fall 2019 Program Dates
Includes 6 Days of Learning
Session Times: 8:30 am - 4:30 pm
Program Cost: $4,950
Program fee includes tuition, instructional materials, continental breakfast and lunch.
Register early to receive a 10% discount.
Bentley alumni receive a 15 percent enrollment discount.
Bentley Refund Policy
Bentley University will grant a full refund for cancellations received at least 30 days before the program start date. A 50% refund will be given for those cancellations made prior to fourteen days of the program start date. No refund will be granted for those cancellations received after that time.
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We are happy to answer your questions and provide more details about the program.
Contact Lisa Dinsmore, Associate Director of Executive Education firstname.lastname@example.org 781.891.3458