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Executive & Professional Education

Woman using AI for Business

Artificial Intelligence for Business Advantage

In today's fast-paced business environment, the responsible integration of AI is crucial for competitiveness. Our program equips managers with AI knowledge and strategies to drive innovation. It features a hands-on project component guided by four leading AI faculty, ensuring in-depth learning and practical application.​


Leverage Technology for a Competitive Advantage

Understand A.I.

Understand of the role of Artificial intelligence in mainstream and emerging competitive environments

Learn about Algorithms

Learn how algorithms can enhance market leadership strategically and responsibly

Explore Ethical Issues

Explore the intersection of humanness and technology and the ethical concerns they pose

Tackle a Project

Hands-on project component guided by faculty AI experts. 

How You Will Learn

This program is 2 in-person, full days and  2 virtual, live “project success coaching” sessions with faculty experts over a 4-week period. Gain a hands-on perspective using relevant tools and technology - Interact with ChatGPT, Google Vision AI, and Virtual Reality. 

Day 1: (In-person)

8:30am-4:30pm (includes breakfast and lunch)

Digital Transformation​

  • Introduction to State of the Art AI​ 
  • Introduction to the Algorithms that are Changing our World​
  • Design, Data and the World of AI Engines​ 
  • Case Study: AI in Healthcare

Competitive Advantage and Leadership for the Use of AI​

  • The Blue Ocean Strategy for AI​
  • AI and its Inherent Use in Innovation ​
  • New Horizons in Team Collaboration with the Use of AI​
  • Workshop: Generative AI and New Strategies​
  • AI Project introduction 

2 Optional Sessions of​ “Project Success Coaching” with Faculty | Virtual

​These 1-hour, virtual sessions will allow participants to meet with the professors to review their projects and receive feedback and recommendations. 

Day 2 (In-person)

8:30am-4:30pm (includes breakfast and lunch)

Ethical Dimensions of AI Use​

  • Guidelines for Ethical AI Use​
  • Data Privacy and Intellectual Property​
  • Accountability and the Right to an Explanation​
  • Algorithmic Transparency and Trustworthiness​
  • AI Bias (case Study: Algorithmic Hiring)

Opportunity Identification & Design Thinking​

  • Identifying the Relevant Uses for AI for Your Company​
  • AI’s Ability to Drive Innovative Solutions ​
  • Obstacles and Pitfalls Related to AI Usage​
  • Workshop: Solutions & Opportunities for Your Company

Program Overview

Who Should Attend?

Leaders responsible for strategy, growth, and or innovation from all industries that seek to leverage artificial intelligence to increase organizational capabilities and capture new areas of success.


Additional Information
  • Curriculum can be adapted to the desired learning goals of the audience.
  • Hands-on experience with modern AI technology and environment.
  • No prior coding experience is necessary.
  • Delivery Mode: In-Person or Online.

Meet the Faculty

Jennifer Xu headshot
Jennifer Xu

Jennifer J. Xu is a Professor of Computer Information Systems at Bentley University. She received her PhD in Management Information Systems from the University of Arizona. Her research interests include artificial intelligence, machine learning, business analytics, social network analysis, FinTech, healthcare informatics, and human-computer interaction. She has published more than 80 articles in Information Systems journals, books, and conference proceedings. She is currently serving on the editorial boards of Journal of the Association for Information Systems (JAIS) and Communications of the AIS (CAIS).

Jeffrey Moriarty headshot
Jeffrey Moriarty

Jeffrey Moriarty (PhD) is a Professor of Philosophy and Executive Director of the Hoffman Center for Business Ethics at Bentley University. His current research centers around issues at the intersection of business ethics and political philosophy. He focuses on questions of distributive justice – in firms, markets, and states. This has led him to investigate the ethical aspects of compensation arrangements, including executive compensation. He enjoys teaching a range of courses, including business ethics, political philosophy, philosophy of sport, and more.

Mareike Möhlmann
Mareike Möhlmann

Mareike Möhlmann is Assistant Professor in Bentley University's Computer Information Systems (CIS) Department. She conducts research in the field of information systems (IS), focusing on topics related to the bright and dark side of digital platforms.

Bill Schiano headshot
Bill Schiano

Has conducted extensive research and published several articles and cases on the role of technology in retail and service industries. Current research interests include use of large databases, interorganizational systems and electronic commerce. Consulting and executive education clients have included the Massachusetts Housing Finance Authority, the Asian Institute of Management's top management program, and Arthur D. Little, where he focuses on the strategic power of information systems in marketing and operations.

Program Details

In Person -  Days 1 & 3

Optional Project Success Coaching Drop-in Hours | Virtual 1-hr Appointments 


Program Cost: $4,850

  • Program fee includes tuition, meals, and instructional materials.
  • Register 30+ days in advance to receive a 20% discount automatically.
  • Bentley Alumni receive a 50% enrollment discount.

For information regarding the alumni discount, contact:

Bentley University Executive Education

Bentley Refund Policy

Bentley University will grant a full refund for cancellations received at least 30 days before the program start date. A 50% refund will be given for those cancellations made prior to fourteen days of the program start date. No refund will be granted for those cancellations received after that time.

Get More Info

We are happy to answer your questions and provide more details about the program.

Contact Bentley University Executive Education at

From this program, I gained a much deeper understanding of the technology, capabilities, limitations, ethics and considerations that must be kept in mind when incorporating AI/ML into products, services and business processes.
AI for Business Advantage Participant