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Woman using AI for Business

Artificial Intelligence for Business Advantage

Fall Session: September 30th, October 1st & 2nd | 2026

In today's fast-paced business environment, the responsible integration of AI is crucial for competitiveness. Our program equips managers with AI knowledge and strategies to drive innovation. It features a prompt engineering component, along with guided instruction by four leading AI faculty, ensuring in-depth learning and practical application.​

 

Leverage Technology for a Competitive Advantage

Understand A.I.

Understand of the role of Artificial intelligence in mainstream and emerging competitive environments. Build a foundation for better business inputs and outputs, leading towards more accurate and insightful results while maximizing efficiency.

Learn about Algorithms

Learn how algorithms can enhance market leadership strategically and responsibly.

Explore Ethical Issues

Explore the intersection of humanness and technology and the ethical concerns they pose.

Business Capability and Enterprise Value

Move beyond experimentation and learn how to apply AI as a strategic business capability that drives measurable impact across your organization. Guided by faculty AI experts, gain hands-on experience with leading AI technologies while building the practical skills needed to evaluate use cases, improve decision-making, streamline workflows, and integrate AI into real-world business operations responsibly and effectively.

 

How You Will Learn

This program is consisting of 3 in-person, full days. Gain a hands-on perspective using relevant tools and technology - Interact with the very latest in innovative AI technologies, and earn a certificate to fuel your career. 

Day 1: (In-person)

8:30am-4:30pm (includes breakfast and lunch)

Digital Transformation​

  • Introduction to State of the Art AI​
  • Introduction to the Algorithms that are Changing our World​
  • Design, Data and the World of AI Engines​
  • Case Study: AI in Healthcare

Competitive Advantage and Leadership for the Use of AI​

  • The Blue Ocean Strategy for AI​
  • AI and its Inherent Use in Innovation ​
  • New Horizons in Team Collaboration with the Use of AI​
  • Workshop: Generative AI and New Strategies​
  • AI Project introduction 

Day 2: (In-person)

8:30am-4:30pm (includes breakfast and lunch)

Generative AI Tools​

  • Hands on Exercise with AI Tools
  • Collaborative Intelligence and Symbiotic Division of Labor

Ethical Dimensions of AI Use

  • Key Issues: Bias, Transparency, Privacy, and Safety
  • Motivating Ethics
  • Elements of Ethical Decision Making
  • Case Study: Algorithmic Hiring
  • Exercise: AI Use and Misuse

Day 3: (In-person)

8:30am-4:30pm (includes breakfast and lunch)

Using AI to Drive Innovation 

  • Exercise: AI Opportunity Identification
  • Developing AI Business Plans
  • Obstacles and Pitfalls Related to AI Usage

Managing Challenges and Implementing AI for Value

  • AI’s Ability to Drive Innovative Solutions ​
  • Workshop: Solutions & Opportunities for Your Company

Program Overview

Who Should Attend?

Leaders responsible for strategy, growth, and or innovation from all industries that seek to leverage artificial intelligence to increase organizational capabilities and capture new areas of success.

 

Additional Information
  • Curriculum can be adapted to the desired learning goals of the audience.
  • Hands-on experience with modern AI technology and environment.
  • No prior coding experience is necessary.
  • Delivery Mode: In-Person (ask us about local hotel discounts)
Hotel Accommodations

Waltham 

Courtyard Boston Waltham
387 Winter Street, Waltham - 781.419.0900 
Amenities: indoor pool, dry cleaning, free wifi, fitness center, laundry, restaurant, convenience store, complimentary onsite parking.

Hilton Garden Inn Waltham 
450 Totten Pond Road, Waltham - 781.890.0100 
Amenities: indoor pool, fitness center, free wifi, restaurant, pet-friendly, complimentary onsite parking.

Hyatt House Boston Waltham 
54 Fourth Ave, Waltham - 781.290.0026 
Amenities: fitness center, free wifi, pet friendly, laundry, complimentary breakfast, complimentary onsite parking.

Westin Waltham Boston 
70 3rd Ave, Waltham - 781.290.5600 
Amenities: indoor pool, fitness center, restaurant, free wifi, pet friendly. Onsite parking: $20/day.

Residence Inn by Marriott Boston Waltham 
250 2nd Ave, Waltham - 781.202.5140 
Amenities: indoor pool, fitness center, lobby bar, complimentary breakfast, pet friendly.

Fairfield Inn & Suites Marriott Boston Waltham 
250 2nd Ave, Waltham - 781.202.5150 
Amenities: pool, fitness center, lobby bar, complimentary breakfast, pet friendly.

 

Cambridge

Harvard Square Hotel 
110 Mount Auburn St. Cambridge -617.864.5200 
Amenities: free Wi-Fi, public transportation and Harvard Square
Distance from Bentley University: ~7 miles (20–25 minutes by car)

Fairfield Inn & Suites by Marriott Boston Cambridge 
215 Monsignor O'Brien Highway, Cambridge - 617-621.1999 
Amenities: free breakfast, free wifi, fitness center, business center, restaurant. Onsite parking: $40/day
Distance from Bentley University: ~9 miles (25–30 minutes by car)

Hyatt Regency Boston/Cambridge
575 Memorial Drive, Cambridge - 617.492.1234 
Amenities: free Wi-Fi in public areas, fitness center and bike rentals, on-site restaurant and bar, valet parking (additional fee)
Distance from Bentley University: ~8 miles (20–25 minutes by car)

 

Campus

Bentley University is located at 175 Forest Street, Waltham, Massachusetts, USA, 02452.  The campus is located in a suburban area, just west of Boston.

The 2026 Global AI Summit will take place on the 3rd floor of the LaCava Center (B52/53 on map below).

You can download a campus map here (park in L2)

 

Logan International Airport

Bentley is approximately 30 minutes from Logan (in non-rush hour traffic). There are several transportation options to bring you to the campus or a local hotel. 

The easiest way to reach the campus is via a rideshare (Uber, Lyft, etc.) or taxi. Alternatively, many rental car companies are available at Logan.

Meet the Faculty

Jennifer XU

Jennifer XU

Jennifer J. Xu is a Professor of Computer Information Systems at Bentley University. She received her PhD in Management Information Systems from the University of Arizona. Her research interests include artificial intelligence, machine learning, business analytics, social network analysis, FinTech, healthcare informatics, and human-computer interaction. She has published more than 80 articles in Information Systems journals, books, and conference proceedings. She is currently serving on the editorial boards of Journal of the Association for Information Systems (JAIS) and Communications of the AIS (CAIS).

Jeffrey Moriarty

Jeffrey Moriarty

Jeffrey Moriarty (PhD) is a Professor of Philosophy and Executive Director of the Hoffman Center for Business Ethics at Bentley University. His current research centers around issues at the intersection of business ethics and political philosophy. He focuses on questions of distributive justice – in firms, markets, and states. This has led him to investigate the ethical aspects of compensation arrangements, including executive compensation. He enjoys teaching a range of courses, including business ethics, political philosophy, philosophy of sport, and more.

Bill Schiano

Bill Schiano

Has conducted extensive research and published several articles and cases on the role of technology in retail and service industries. Current research interests include use of large databases, interorganizational systems and electronic commerce. Consulting and executive education clients have included the Massachusetts Housing Finance Authority, the Asian Institute of Management's top management program, and Arthur D. Little, where he focuses on the strategic power of information systems in marketing and operations.

Mareike Möhlmann

Mareike Möhlmann

Mareike Möhlmann is Assistant Professor in Bentley University's Computer Information Systems (CIS) Department. She conducts research in the field of information systems (IS), focusing on topics related to the bright and dark side of digital platforms.

Program Details

FALL 2026 Program Schedule: 

  • Wednesday, September 30  | 8:30AM-4:30PM
  • Thursday, October 1 | 8:30AM-4:30PM
  • Friday, October 2, | 8:30AM-4:30PM 

Program Cost: $5,250

  • Program fee includes tuition, meals, and instructional materials.
  • Register 90+ days in advance to receive a 30% discount.
  • Bentley Alumni receive a 50% enrollment discount.

Contact us for your discount code: execed@bentley.edu.

Group Enrollment Discount

Empower your leaders to learn together and grow together. Bentley offers a special group discount of 35% off for companies that send three participants and 45% off for larger teams.

Bentley Refund Policy

Bentley University will grant a full refund for cancellations received at least 30 days before the program start date. A 50% refund will be given for those cancellations made prior to fourteen days of the program start date. No refund will be granted for those cancellations received after that time.

Supporting Our Community

50% Discount for Alumni, Non-Profits, Service Members, Law Enforcement, and Job Seekers in Transition. Inquire for more info: execed@bentley.edu.

Testimonials

From this program, I gained a much deeper understanding of the technology, capabilities, limitations, ethics and considerations that must be kept in mind when incorporating AI/ML into products, services and business processes.
AI for Business Advantage Participant

Early Registration Discount Ending:

September 20, 2026

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