The Business of Beauty
Thank you for your interest in The Business of Beauty white paper from the Gloria Cordes Larson Center for Women and Business! Click here to download the full report.
By 2028, the beauty industry is expected to exceed $700 billion globally. More than just products, this economic juggernaut is a complex ecosystem shaped by ethics, gender dynamics, social media, and evolving business models. Issued by the Center for Women and Business and authored by Isa Beltre, Senior Lecturer of Marketing at Bentley University, The Business of Beauty Report delves into the critical conversations shaping the decision-making process behind this multi-billion-dollar industry. Through expert interviews and deep analysis, this paper will explore the ethical challenges in beauty, the influence of gender in branding and leadership, and the rise of multi-unit beauty service businesses.
Whether you're a marketer, entrepreneur, or industry insider, this exploration of beauty as a business will challenge perspectives, shed light on emerging trends, and spark conversation.