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Bentley Leadership Breakfast Series

Breakfast and Business Insights

The Bentley Leadership Breakfast series is an opportunity for the local business community to engage in lively discussions on pressing topics impacting today's business leaders. Each 90 minute session will feature an informative presentation by one of Bentley's top business faculty members, engaging questions and answer sessions, and the opportunity to network with like-minded professionals in the area. So join us for breakfast and leave with a new perspective, idea or business connection!

Cost: $20 per seat or $80 for five seats.

Cup of coffer surrounded by drawings of business related charts and icons
Upcoming Fall 2019 Topics
Ian Cross
Translating The Voice of the Customer into Business Action
Professor Ian Cross

Tuesday, September 24, 2019, 8-9:30AM
Marketers’ deep understanding of the customer means they are being asked to lead company-wide customer experience programs to drive more engagement with customers and employees.

In this session, Professor Ian Cross, Director Center for Marketing Technology will discuss how you can harness customer understanding and insight to create customer journey maps and better understand how your company can provide more value for customers and improve operations. We will look at 5 key areas:

  • How to focus your organization to understand the customers' point of view 
  • Why it’s important to map customer experience with customers goals
  • Where do you connect with your customer and what are the gaps between touchpoints
  • What should you measure that is actionable and with purpose
  • How to visualize data that resonates across your organization

Register Here 

Ken Kerber
Mastering the Challenge of Organizational Change
Professor Ken Kerber

Friday October 25, 2019, 8-9:30AM
The most widely accepted methodology for managing organizational change is not well-suited to the pace of change in the 21st century. While many organizations are just now achieving some level of competence with this methodology, an extremely turbulent business environment requires a new, perhaps more challenging approach to thrive on the accelerated pace of change.

Mastering the Challenge of Organizational Change describes:

  • Three major reasons why success rates for organizational change typically range from 35 to 60% and sometimes less
  • Three fundamentally different approaches to organizational change
  • Two important factors that define which approach to change is most appropriate
  • Why today’s most common approach to managing organizational change is not well suited to today’s business environment

 At the end of this program, participants will be able to:

  • Describe the critical role of organizational change capacity for business success in the 21st century
  • Choose the appropriate approach for implementing organizational change based on the business situation
  • Improve the odds of implementing change successfully

Register Here