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Information Design and Corporate Communication (IDCC)

What’s in a name? When it comes to Information Design and Corporate Communication (IDCC) these four simple words represent multiple ideologies and disciplines. In IDCC courses, you’ll explore and evaluate strategies for relaying information to diverse audiences across a variety of platforms. From public relations and crisis management to graphic design and sports psychology, you’ll gain an in-depth understanding of the many methods companies use to communicate with consumers. You’ll also explore the world of User Experience (UX), an ever-evolving discipline which encompasses not only product design and function, but also consumer behavior, branding and information management. So, what’s in a name? A compelling convergence of communication, psychology and technology, IDCC is, in its simplest terms, both the art and science of designing everything — for everybody.

Berthon Outlines Ways to Avoid Digital Addiction

In a recent study published in the Journal of Public Policy & Marketing, Professor of Marketing and IDCC Pierre Berthon outlines measures the government might take to keep Americans from continuously checking and becoming addicted to their digital devices.

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UXC Provides Hands-On Learning

Students in IDCC graduate and undergraduate programs will learn about cutting-edge technologies employed in our User Experience Center (UXC), which provides consulting services to corporate clients.

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Flexible Learning Options

User experience is a dynamic field. So, to teach it, our Master of Science in Human Factors in Information Design (MSHFID) program has embraced learning options on the East Coast, the West Coast and online.

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Contact

Roland Hübscher
Associate Professor and Department Chair
Morison 288   
781.891.2932
rhubscher@bentley.edu