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Academics

Information Design and Corporate Communication (IDCC)

The Information Design and Corporate Communication (IDCC) department houses a highly interdisciplinary faculty focusing on research and teaching in User Experience (UX) and Public Relations (PR). Our UX faculty and students' research focuses on virtual reality, haptic and tactile interfaces, customer experience, and educational user interfaces. The research focus in PR focuses on the media's presentation of racialized and gendered stereotypes and on crisis management and corporate social advocacy.

The undergraduate IDCC program offers concentrations in User Experience (UX) and Public Relations (PR). Students learn to tackle messy real-world problems and create human-centered solutions using innovative and research-based methods from UX and PR.

The graduate Master's in Human Factors in Information Design (MSHFID) is a 10-course UX program emphasizing a solid behavioral foundation and focusing on qualitative and quantitative user research methods, usability testing, and product design, interfaces, and services. The hybrid program is regularly highly ranked and available on the main campus outside of Boston and also in San Francisco.

Berthon Outlines Ways to Avoid Digital Addiction

In a recent study published in the Journal of Public Policy & Marketing, Professor of Marketing and IDCC Pierre Berthon outlines measures the government might take to keep Americans from continuously checking and becoming addicted to their digital devices.

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UXC Provides Hands-On Learning

Students in IDCC graduate and undergraduate programs will learn about cutting-edge technologies employed in our User Experience Center (UXC), which provides consulting services to corporate clients.

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Flexible Learning Options

User experience is a dynamic field. So, to teach it, our Master of Science in Human Factors in Information Design (MSHFID) program has embraced learning options on the East Coast, the West Coast and online.

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Contact

Roland Hübscher
Associate Professor and Department Chair
Morison 288   
781.891.2932
rhubscher@bentley.edu