Creative Industries

In the Creative Industries major, you'll learn to use artistic talents to “break through” and reach target audiences. You’ll explore how history, technology and culture drive demand and learn to collaborate, create and sell your work in a competitive business environment. You’ll study the basics of business and gain the specialized skills needed for careers in filmmaking, music, gaming, graphic design and other creative professions.

The Creative Industries degree is hands-on and can be customized to match your creative interests. Nearly two dozen elective courses are available, so you can make the degree your own.

By the Numbers

$60K

Creative Industries Median Starting Salary

Bentley University CareerEdge

99%

Creative Industries Job Placement Rate

Bentley University CareerEdge

89%

of Bentley students complete at least one internship

Bentley University Institutional Research

Your path to success starts here

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class spotlight

Designing Brands for Change (EMS 439)

This course introduces students to methods and practices for designing brand identity for transformation and positive change. “Branding” and “designing brand identity” are viewed as cultural and applied mechanisms for change, including corporate, cultural, personal, societal and community-based change. Through explorations of case studies and project work, students examine branding and brand identity as catalysts for innovation, growth and transition. Designing brand identity for change can signal corporate and cultural visions of a better future, but it can also mean that brands themselves are designed to change over time through flexibility, adaptability, resilience and sustainability. Students will learn skills in visual branding and graphic design that give them expertise at the intersections of media, marketing and cultural analysis.

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Required Courses

Home-Run Career

Edward Monigan IV ’24 shares how his Creative Industries major and Sports Business Management minor built on his passion and prepared him for a part-time role with the WooSox and beyond, including positions as a creative marketing intern for Bentley Athletics and a creative camera operator for Harvard University through his freelance business.

Connect with Bentley Creative Industries Faculty

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The Creative Industries major allows me to focus on the art of creating. It has really helped me to unlock new possibilities for future career options in the creative field. A lot of the classes I’ve taken so far have taught me industry techniques.

Edward Monigan

Explore More

Creative Industries is part of Bentley’s Experience Design department. Explore the department and related majors in Public Relations and Experience Design.

Experience Design Department Public Relations Major Experience Design Major