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Degree Programs

Building a successful business is about more than just creating new products and services – organizations need skilled professionals who can promote exciting innovations, build relationships with customers, and analyze the results of marketing campaigns. With a degree in marketing from Bentley, you can manage social media campaigns for top companies, meet celebrities and other high-profile guests as an event planner, or create viral campaigns to spread the word about a great new product. A key component of our Marketing curriculum is real-world experience with leading organizations; our past corporate partners have included Apple, the Boston Red Sox, Converse, Mazda, Microsoft and more. These opportunities to work with real executives, combined with your classroom knowledge, will give you skills in a number of key areas, such as advertising and promotion, marketing research, social media and product development.