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Learning Goals and Objectives

Degree Requirements

General Business Core

Upon completion of the General Business requirements, students will have/be and be able to:

Goal One

Knowledgeable about business practices.

Objectives

Students will be able to:
1.1 Identify, analyze, and evaluate organizations’ business functions, processes, and strategies.
1.2: Define and/or map business processes
1.3 Demonstrate knowledge of and ability to apply basic concepts in accounting and finance
1.4 Demonstrate knowledge of and ability to apply basic concepts in marketing and operations management

Goal Two

Analytical thinkers and creative problem solvers.

Objectives

Students will be able to:
2.1 Identify a business problem and its relevant stakeholders.
2.2 Evaluate the logic, validity, and relevance of qualitative and quantitative data.
2.3 Synthesize information to arrive at reasoned conclusions.
2.4 Develop and evaluate alternative solutions and choose the most appropriate course of action.
2.5 Recommend creative solutions to business problems.

Goal Three

Be ethically and socially responsible.

Objectives

Students will be able to:
3.1 Recognize and identify ethical issues and dilemmas and the consequences of engaging in unethical conduct.
3.2 Explain the importance of being socially responsible and will recognize that what is legally permissible may not be ethically responsible.

Goal Four

Proficient in the use of information technology.

Objectives

Students will be able to:
4.1 Use information technology to identify, analyze, solve and communicate about business problems.

Goal Five

Effective team members

Objectives

Students will be able to:
5.1 Demonstrate an ability to work as effective team members

General Education Core

Upon completion of the General Business requirements, students will have/be and be able to:

Goal One

Knowledge and understanding of scientific, historical, social, and cultural phenomena

Objectives

Students will be able to:
1.1 Compare diverse political and economic systems within and across societies.
1.2 Place current and past experience in historical context. 
1.3 Explain human behavior in the context of varying forms of social organization within and   across cultures.
1.4 Explain the nature and development of scientific knowledge.
1.5 Analyze how text operates as a form of cultural expression. 

Goal Two

Effective written and oral communication skills

Objectives

Students will be able to:
2.1 Construct a substantial thesis.
2.2 Integrate relevant evidence and arguments from sources into their own writing.
2.3 Use rhetorical strategies appropriate to audience and purpose.

Goal Three

Critical thinking and analytical skills

Objectives

Students will be able to:
3.1 Develop and interpret mathematical models.
3.2 Formulate and test hypotheses through scientific inquiry.
3.3 Apply appropriate analytical frameworks to understand important social and political questions.
3.4 Assess the coherence and credibility of an argument.
3.5 Use economic tools and analysis for decision-making and problem solving.

Goal Four

Personal and social responsibility

Objectives

Students will be able to:
4.1 Apply ethical thinking in the context of individual and social decision-making.
4.2 Describe ways in which problems of philosophy are central to our understanding of ourselves and our place in the world.
4.3 Explain how individuals and groups interact with government to affect change and how this varies across political systems.

Goal Five

Information technology skills

Objectives

Students will be able to:
5.1 Use appropriate information technology to analyze and solve problems.
5.2 Explain appropriate and ethical use of information technology.

Bachelor of Science Degrees

Accountancy

Goal One

Understand regulatory and professional standards and apply appropriately

Objectives

Our students will be able to:

1.1 Identify the relevant authoritative guidance needed to address a business case or situation.
1.2 Interpret the guidance and apply it appropriately to the case.

Goal Two

Solve business problems analytically and make well-informed decisions taking into consideration global and ethical dimensions.

Objectives

2.1 Interpret relevant issues in a business case.
2.2 Analyze the data.
2.3 Evaluate alternative solutions.
2.4 Recommend a solution.
2.5 Support recommended solution.

Goal Three

Communicate professionally.

Objectives

3.1 Prepare professional written documents about business topics.
3.2 Produce a professional presentation about a business topic.

Goal Four

Effectively use technology to conduct research, to collect and analyze data, and/or to communicate.

Objectives

4.1 Demonstrate competence in the effective use of technology.

Actuarial Science

Goal One

Students will demonstrate competency in concepts of both single and multivariable calculus

Objectives

Students will be able to:
1.1 Demonstrate mastery of the concept of a limit of a single variable functions
1.2 Be proficient differentiating both single and multivariable functions.
1.3 Be proficient in integrating both single and multivariable functions.
1.4 Demonstrate an understanding of the connection between multivariable calculus and three-dimensional geometry.
1.5 Demonstrate an understanding of the concepts of infinite sequences and series and be able to apply them in developing Taylor and Maclaurin series.

Goal Two

Students will demonstrate competency in concepts of linear algebra

Objectives

Students will be able to:
2.1 Demonstrate mastery of matrix operations including reducing a matrix to echelon form and finding a matrix inverse.
2.2 Demonstrate mastery in using matrix algebra to find the solution to a linear system.
2.3 Demonstrate mastery of the concepts of linear dependence, linear independence and basis.
2.4 Demonstrate mastery of vector spaces and subspaces. In particular, they will be able to identify null spaces, column spaces, row spaces and compute the dimension of a vector space.
2.5 Demonstrate mastery of eigenvectors and eigenvalues.

Goal Three

Students will demonstrate competency in concepts of probability

Objectives

Students will be able to:
3.1 Demonstrate competency in the use of both discrete and continuous random variables. They will be able to define a probability distribution or density function and use it to determine probabilities.
3.2 Demonstrate competency in finding distribution parameters for continuous random variables.
3.3 Demonstrate competency in working with common probability distributions, including the normal, poisson and exponential distributions
3.4 Demonstrate competency in working with multivariable probability distributions. They will be able to use double integration to find probabilities and distribution parameters.

Goal Four

Students will achieve mastery of fundamental statistical concepts and techniques

Objectives

Students will be able to:
4.1 Demonstrate competency with basic statistical concepts, including various methods for describing quantitative data, sampling distributions, parameter estimation and confidence intervals.
4.2 Demonstrate competency in the construction of both single and multiple regression models, including analysis of the residuals, variable selection and in recognizing common pitfalls such as multicollinearity.
4.3 Demonstrate competency in the use of advanced software such as SAS, R, or SPSS to build regression models for large, multi-dimensional data sets.

Goal Five

Students will acquire the ability to apply mathematics to real-world problems.

Objectives

Students will be able to:
5.1 Translate problem statements into mathematical formulations.
5.2 Apply appropriate mathematical techniques and use appropriate technology to solve applied problems.

Goal Six

Students will build proficiency in the interpretation and communication of results to non-mathematical audiences.

Objectives

Students will be able to:
6.1 Produce a well-written report of a mathematically based project or problem that can be easily understood by a non-mathematical audience.

Goal Seven

Students will achieve mastery of mathematical concepts and techniques required for pursuing actuarial credentials.

Objectives

Students will be able to:
7.1 Pass at least one of the first two preliminary actuarial examinations (Exam P/1 (Probability) and/or FM/2 (Financial Mathematics)).

Computer Information Systems

Mission: As the flagship Bachelor of Science program in Bentley's strategic domain of information and communication technology and building upon general education and business common body of knowledge, the BSCIS program prepares professionals who possess the theory and skills to model, design, implement and sustain computer-based information systems that empower the policies, operations, and agility of domestic and global enterprise

Goal One

Graduates understand the nature and structure of information as a defining component of organizations.

Objectives

Students will be able to:
1.1 Graduates can identify and categorize elements of data that define organizational knowledge.
1.2 Graduates can identify and model transactions and processes that produce, consume or alter organizational information.
1.3 Graduates can select, combine and order data that answers specific organizational questions.
1.4 Graduates can define and author robust models of data and relationships that are amenable to organizational evolution and protective of the information as an organizational asset.

Goal Two

Graduates understand the nature, structure and operation of programmable devices of computation and communication.

Objectives

Students will be able to:
2.1 Graduates can identify and categorize data representations based upon the information and the means of capture, inspection and transformation along with the digital technology capable of storing, transmitting and transforming such data.
2.2 Graduates can determine the capacity of computing equipment to process data both in terms of functionality and volume.
2.3 Graduates are familiar with the hardware and software components of contemporary computers ranging from hand-held to servers to mainframes.
2.4 Graduates understand the nature and operation of digital information storage and retrieval

Goal Three

Graduates understand the nature, structure and creation of computer software that translates organizational policy into business operations.

Objectives

Students will be able to:
3.1 Graduates can define and plan data structures using industry standard syntax and semantics.
3.2 Graduates can define and plan process/program structures using industry standard syntax and semantics.
3.3 Graduates can author programs using industry standard programming languages and software development environments.
3.4 Graduates can analyze software determining correctness of function and identify remedial actions required to achieve correctness using industry standard quality assurance and testing features.

Goal Four

Graduates understand the dynamic nature of organizational structure and operations and how to design and structure computer-based systems that maintain alignment with and enable the evolution of organizations.

Objectives

Students will be able to:
4.1 Graduates can describe/design data structures and relationships that anticipate evolving system requirements by using the theory and techniques of normalization.
4.2 Graduates can design/implement software structures that compartmentalize volatile functional elements and facilitate the expansion of capacity in terms of data or functionality
4.3 Graduates can model/design system structures that abstract organizational structures and policies generalizing operational practices and facilitating the absorption of evolving technology and changing organizational priorities

Corporate Finance and Accounting

Goal One

Understand regulatory and professional standards and apply appropriately

Objectives

Our students will be able to:

1.1 Identify the relevant authoritative guidance needed to address a business case or situation.
1.2 Interpret the guidance and apply it appropriately to the case.

Goal Two

Solve business problems analytically and make well-informed decisions taking into consideration global and ethical dimensions.

Objectives

2.1 Interpret relevant issues in a business case.
2.2 Analyze the data.
2.3 Evaluate alternative solutions.
2.4 Recommend a solution.
2.5 Support recommended solution.

Goal Three

Communicate professionally.

Objectives

3.1 Prepare professional written documents about business topics.
3.2 Produce a professional presentation about a business topic.

Goal Four

Effectively use technology to conduct research, to collect and analyze data, and/or to communicate.

Objectives

4.1 Demonstrate competence in the effective use of technology.

Economics-Finance

Economics-Finance majors should have an in-depth knowledge of macroeconomic policies and financial markets.  Our majors should be able to discuss the motivations and impacts of policy decisions, especially with regards to the business environment.   Students must be able to interpret news and events in the media from an economic perspective.  This analysis of real world events will help students to improve their decision making in a national and international context.

Goals and related objectives:

Goal One

Ability to use Economic Problem Solving Methods

Objectives

  1.1 Students will be able to use quantitative and graphical methods to solve economic problems.

Goal Two

Advanced Understanding of the Macroeconomic Theory of how the Economy Functions

Objectives

 2.1 Students should be able to show a proficiency with the closed economy macroeconomic model of the economy.

 2.2 Students should be able to show a proficiency with the open economy macroeconomic model of the economy.

Goal Three

Applications of Macroeconomic Theory to Monetary Policy

Objectives

 3.1 Analyze monetary policy documents such as Federal Reserve statements and articles from the financial press.

 3.2 Use financial/economic databases to collect a macroeconomic data set.

Finance

Goal One

Students will be knowledgeable of and able to evaluate time value of money issues.

Objectives

Students will be able to
1.1 Calculate present values and future values of a lump sums and annuities received at various points in time.
1.2 Use time value of money models to calculate bond and stock values and the returns on them.

Goal Two

Students will be effective at corporate financial management.

Students will be able to
2.1 Calculate a firm’s Weighted Average Cost of Capital.
2.2 Use capital budgeting techniques, including NPV, IRR, and profitability index. Students should also be able to conduct risk analysis on capital budgeting projects, such as sensitivity analysis, scenario analysis, and real options.
2.3 Evaluate how firms manage their current assets and current liability investments, or net working capital, including the determination of the optimal investment in current assets, how to measure the portion of current assets that the firm will fund with current liabilities and how to choose the source of finding for that portion of current assets.
2.4 Evaluate how a firm’s choice in the way if finances its investments affects firm value. This includes the firm’s choice of raising equity or debt and the dividend payout or share buyback.

Goal Three

Students will understand basic portfolio theory including asset pricing models, implications of the efficient market hypothesis and behavioral finance.

Objectives

Students will be able to
3.1 Identify efficient portfolios.
3.2 Describe the assumptions behind the capital market theory the development of the CAPM.
3.3 Apply CAPM to security valuation.
3.4 Identify how efficient markets are and understand to what extent behavioral finance provides a better understanding of pricing in capital markets.
3.5 Calculate the return and risk of an individual security and a portfolio. This includes the understanding of diversification and the use the correlation coefficient to calculate risk of a portfolio. Students should also be able to calculate a rate of return using the CAPM.

Goal Four

Students will be knowledgeable of the valuation of certain asset classes

Objectives

Students will be able to
4.1 Value equities using different models and the assumptions behind them.
4.2 Value different types of bonds and understand the nature of the yield curve and how the pure expectations hypothesis explains the yield curve.
4.3 Demonstrate an understanding of options terminology, the factors affecting option prices (intuition behind the Greeks), and be able to create basic strategies involving options.

Goal Five

Students will be knowledgeable about how international markets and exchange rates affect corporate and investment decisions.

Objectives

Students will be able to:
5.1 Demonstrate theoretical and analytical grasp of exchange rate determination and parity relationships.
5.2 Demonstrate understanding of the impact of international economic and financial market news and events on foreign exchange rates.

Goal Six

Students will be intellectually disciplined and skillful in conceptualizing, applying, analyzing, synthesizing, and/or evaluating information as a guide to analysis and decision making.

Objectives

Students will be able to
6.1 Demonstrate knowledge of and critical thinking with respect to foreign exchange risk exposure management strategies based on current market information and corporate risk appetite.
6.2 Synthesize relevant and irrelevant information in a corporate finance problem.

Information Design and Corporate Communication

Goal One (Communication Theory)

To enable students to understand foundational theories relating to information processing and learning, diversity, intercultural communication, mass media, interpersonal communication, team communication, and computer-mediated communication.

Objectives

Students will be able to:
1.1 Explain key aspects of these foundational theories.
1.2 Apply relevant foundational theories to business communication problems and generate solutions.

Goal Two (Professional Writing and Presentation)

To enable students to use written, oral, visual, and electronic communication channels for exchanging data, information and insights.

Objectives

Students will be able to:
2.1 Select the appropriate medium for delivering objective, concise, and focused messages in a professional manner.
2.2 Create grammatically correct material that is suitable in tone and style for each medium.

Goal Three (Strategy and Project Management)

To enable students to design a communication strategy, using best industry practices targeted to organizational needs for particular projects.

Objectives

Students will be able to:
3.1 Align strategic needs with specific communication platforms capable of delivering key messages.
3.2 Identify global, political, economic and community criteria driving audience reactions to organizational communication.

Goal Four (Design and Creative Problem-Solving)

To enable students to apply imaginative visual, written and aural solutions to emerging technology and traditional media to assist organizations in making an appropriate impact on targeted audiences.

Objectives

Students will be able to:
4.1 Identify a variety of communication platforms that help organizations reach their communication objectives, using new and traditional media.
4.2 Develop content for those materials that assist organizations seeking to engage their target audiences.

Goal Five (Interactive Media and Development)

To enable students to evaluate, design and implement Web-based interactive and social media, insuring that they understand the personal, psychological, cultural, and business implications of these media.

Objectives

Students will be able to:
5.1 Design and implement a fully functioning Web site, adopting generally accepted principles and best practices of user-centered design.
5.2 Identify personal, psychological, cultural, social, and business variables informing the design and use of social media.
5.3 Evaluate the use of Web-based interactive and social media.

Goal Six (Audience Awareness)

To enable students to recognize, analyze and successfully respond to salient aspects of audience diversity, including cultural/demographic and cognitive factors, to design effective communication solutions.

Objectives

Students will be able to:
6.1 Build a repertoire of approaches to understanding audience diversity, including cultural/demographic and cognitive factors.
6.2 Learn how to apply this knowledge to specific audience and user settings.

Information Systems Audit and Control

Goal One

Understand regulatory and professional standards and apply appropriately

Objectives

Our students will be able to:

1.1 Identify the relevant authoritative guidance needed to address a business case or situation.
1.2 Interpret the guidance and apply it appropriately to the case.

Goal Two

Solve business problems analytically and make well-informed decisions taking into consideration global and ethical dimensions.

Objectives

2.1 Interpret relevant issues in a business case.
2.2 Analyze the data.
2.3 Evaluate alternative solutions.
2.4 Recommend a solution.
2.5 Support recommended solution.

Goal Three

Communicate professionally.

Objectives

3.1 Prepare professional written documents about business topics.
3.2 Produce a professional presentation about a business topic.

Goal Four

Effectively use technology to conduct research, to collect and analyze data, and/or to communicate.

Objectives

4.1 Demonstrate competence in the effective use of technology.

Management

The department of Management will produce undergraduates who:

Goal One

Understand and can apply fundamental concepts of the management discipline.

Objectives

Students will be able to:
1.1 Demonstrate understanding of, and apply, basic concepts in organizational theory.
1.2 Demonstrate knowledge of how managers and workers function in organizations.

Goal Two

Have a global perspective.

Objectives

Students will be able to:
2.1 Recognize and explain the effect of context and culture on organizations and/or individuals.

Goal Three

Exhibit managerial and interpersonal competence.

Objectives

Students will be able to:
3.1 Demonstrate the ability to be empathetic and actively listen.
3.2 Have knowledge of the communication process be able to use feedback to ensure that there is a shared understanding between sender and receiver of a message.

Goal Four

Think Strategically

Objectives

Students will be able to:
4.1 Demonstrate systems thinking.
4.2 Identify a business problem and its relevant stakeholders
4.3 Develop and evaluate alternative solutions and choose the most appropriate course of action

Managerial Economics

Managerial Economics majors should be able to critically engage research questions.  Students should possess the ability to solve problems theoretically, analytically and econometrically. This ought to apply to real world problems and situations that a firm or decision maker might encounter.  Managerial Economics majors can identify and utilize the appropriate technology to help answer these questions.

Goal One

Ability to use Economic Problem Solving Methods

Objectives

 1.1 Students will be able to use quantitative and graphical methods to solve economic problems.

Goal Two

Understanding of the Macroeconomic Theory of how the Economy Functions

Objectives

 2.1 Students should be able to show a proficiency with the closed economy macroeconomic model of the economy.

Goal Three

Understanding Professional Level Economic Research

Objectives

 3.1 Be able to write a literature review based on academic research articles gathered through literature searches.

Goal Four

Being Able to Apply Econometric Methods to Economic Problems

Objectives

 4.1 Collect and clean an economic data set.

 4.2 Formulate an econometric strategy appropriate to the data set being used.

 4.3 Perform regression analyses using Stata.

Marketing

Goal One

Consumers & Stakeholders: Marketing majors will be highly skilled in their understanding of the consumer and other exchange stakeholders

Objectives

Students will be able to:
1.1 Describe important customer relationship concepts (e.g., acquisition, retention, customer lifetime value)
2.2 Perform a stakeholder analysis

Goal Two

Marketing Strategy and Management: Marketing majors will be highly skilled in their understanding of marketing strategy and management.

Objectives

Students will be able to:
2.1 Distinguish among a marketing strategy, tactic and plan
2.2 Define a business (in which a firm is engaged) and identify marketing objectives
2.3 Describe distinctions among various types of markets (e.g., consumer, business, non-profit)
2.4 Apply proficiently various mechanisms/frameworks for serving & competing in markets (e.g., segmentation, targeting and positioning)
2.5 Analyze a market or markets, assess tradeoffs in various marketing strategies, and support a decision to select a marketing strategy

Goal Three

Branding: Marketing majors will be highly skilled in their understanding of the importance of branding.

Objectives

Students will be able to:
3.1 Describe and apply important principles and frameworks related to the branding

Goal Four

Marketing Research and Metrics: Marketing majors will be highly skilled in their understanding of marketing research and the metrics to support decision making

Objectives

Students will be able to:
4.1 Express the purpose and process of marketing research
4.2 Apply quantitative methods for assessing differences among consumers, segments, markets or other important elements.

Mathematical Sciences

Goal One

Students will demonstrate competency in concepts of both single and multivariable calculus

Objectives

Students will be able to:
1.1 Demonstrate mastery of the concept of a limit of a single variable function.
1.2 Be proficient differentiating both single and multivariable functions.
1.3 Be proficient in integrating both single and multivariable functions.
1.4 Demonstrate an understanding of the connection between multivariable calculus and three-dimensional geometry.
1.5 Demonstrate an understanding of the concepts of infinite sequences and series and be able to apply them in developing Taylor and Maclaurin series.

Goal Two

Students will demonstrate competency in concepts of linear algebra

Objectives

Students will be able to:
2.1 Demonstrate mastery of matrix operations including reducing a matrix to echelon form and finding a matrix inverse.
2.2 Demonstrate mastery in using matrix algebra to find the solution to a linear system.
2.3 Demonstrate mastery of the concepts of linear dependence, linear independence and basis.
2.4 Demonstrate mastery of vector spaces and subspaces. In particular, they will be able to identify null spaces, column spaces, row spaces and compute the dimension of a vector space.
2.5 Demonstrate mastery of eigenvectors and eigenvalues.

Goal Three

Students will demonstrate competency in concepts of probability

Objectives

Students will be able to:
3.1 Demonstrate competency in the use of both discrete and continuous random variables. They will be able to define a probability distribution or density function and use it to determine probabilities.
3.2 Demonstrate competency in finding distribution parameters for continuous random variables.
3.3 Demonstrate competency in working with common probability distributions, including the normal, poisson and exponential distributions.
3.4 Demonstrate competency in working with multivariable probability distributions. They will be able to use double integration to find probabilities and distribution parameters.

Goal Four

Students will achieve mastery of fundamental statistical concepts and techniques

Objectives

Students will be able to:
4.1 Demonstrate competency with basic statistical concepts, including various methods for describing quantitative data, sampling distributions, parameter estimation and confidence intervals.
4.2 Demonstrate competency in the construction of both single and multiple regression models, including analysis of the residuals, variable selection and in recognizing common pitfalls such as multicollinearity.
4.3 Demonstrate competency in the use of advanced software such as SAS, R, or SPSS to build regression models for large, multi-dimensional data sets.

Goal Five

Students will acquire the ability to apply mathematics to real-world problems.

Objectives

Students will be able to:
5.1 The students will be able to translate problem statements into mathematical formulations.
5.2 The students will be able to apply appropriate mathematical techniques and use appropriate technology to solve applied problems.

Goal Six

Students will build proficiency in the interpretation and communication of results to non-mathematical audiences.

Objectives

Students will be able to:
6.1 Produce a well-written report of a mathematically based project or problem that can be easily understood by a non-mathematical audience.

Bachelor of Arts Degrees

Global Studies

Goal One

Our students will have an understanding of globalization and its implications.

Objectives

Students will be able to:
1.1 Describe the meaning of globalization in the contemporary world.
1.2 Analyze the political, economic and cultural implications of globalization on individual countries and their interactions with other countries.

Goal Two

Our students will have an understanding of political and governmental institutions and processes in a global context.

Objectives

Students will be able to:
2.1 Apply an analytic framework or perspective to explain how political/governmental institutions and processes work in practice.
2.2 Apply an analytical framework or perspective to evaluate the consequences or implications of political outcomes for society.

Goal Three

Our students will have an understanding of how people in various cultures interact and communicate with each other and across other cultures.

Objectives

Students will be able to:
3.1 Describe a frame of thinking that people use to experience new and different cultures.
3.2 Describe the complex cultural dimensions at play in global and local situations and conflicts.

Goal Four

Our students will have an understanding of the interrelationships between geography and culture, politics and economy.

Objectives

Students will be able to:
4.1 Apply an analytic framework or perspective to explain the ways in which attributes of location and geography underlie economic and political realities around the world.

History

Students graduating from Bentley with an undergraduate degree in history should:

Goal One

Be knowledgeable of important historical issues and problems in the students’ area of concentration

Learning Objective 1.1

Students will identify important historical issues and problems related to the course.

Goal Two

Be effective communicators

Learning Objective 2.1

Students will be able to present written information in an organized and concise manner, with ideas clearly stated.

Learning Objective 2.2

Students will be able to deliver an effective presentation utilizing appropriate technology.

Goal Three

Think analytically

Learning Objective 3.1

Students will demonstrate the ability to integrate, synthesize, and apply various types of historical information to arrive at reasoned conclusions.

Goal Four

Be capable of reading, analyzing and interpreting different forms of primary and secondary documents

Learning Objective 4.1

Produce oral/written work that demonstrates proficiency in the use of primary and secondary documents.

Goal Five

Be ethical and socially responsible

Learning Objective 5.1

Recognize and articulate the ethical issues embedded in historical problems.

Goal Six

Have a global perspective.

Learning Objective 6.1

Incorporate an understanding of the global dimensions of issues through historical examples.

Liberal Arts

Goal One

Be knowledgeable of important issues, problems and questions in their concentration

Learning Objective 1.1

Students will identify important issues, problems and questions in their concentration

Goal Two

Be effective communicators

Learning Objective 2.1

Students will present written information in a clear and concise manner, with ideas clearly stated

Goal Three

Think analytically

Learning Objective 3.1

Student will demonstrate ability to synthesize and apply various types of information to arrive at reasoned conclusions

Goal Four

Be capable of reading, analyzing and interpreting secondary and primary documents

Learning Objective 4.1

Produce written work that demonstrates proficiency in the use of secondary and primary documents

Media and Culture

Goal One

Students will be critical analysts of media texts and practices.

Objectives

Students will be able to:
1.1 Identify key media texts and applicable theories for analysis
1.2 Assess critically and synthesize media theories and/or practices

Goal Two

Students will be effective communicators

Objectives

Students will be able to:
2.1 Explain the fundamentals of language use within the field of study
2.2 Produce clear and effective analyses of media texts and/or practices

Goal Three

Students will be conversant in the terminology of a media-related field.

Objectives

Students will be able to:
3.1 Define the terms used by media producers, industries, and analysts
3.2 Employ and evaluate the language, cultural codes, and rhetoric used by media producers, industries, and analysts

Goal Four

Students will be knowledgeable of the theoretical and creative principles underlying media analysis, practices and/or production

Objectives

Students will be able to:
4.1 Recall key media theories and practices
4.2 Integrate key theories into an evaluation of a media text or an historical or contemporary example of media practice

Goal Five

Students will be knowledgeable about global media

Objectives

Students will be able to:
5.1 Recognize and interpret global media flows
5.2 Weigh the impact of globalization on production, distribution, or exhibition

Goal Six

Students will be proficient in the use of media technology

Objectives

Students will be able to:
6.1 Indicate familiarity with media technology within an area of study
6.2 Appraise one’s own media technology practices

Goal Seven

Students will be proficient within a specific area of media production

Objectives

Students will be able to:
7.1 Illustrate knowledge of a set of medium-specific technical skills
7.2 Assess the logic and media theory behind one’s own creative production

Philosophy

Goal One

Understand philosophy and philosophical thinking

Objectives
1.1. Students will have a command of the basic fields of philosophy

1.2. Students will understand what philosophical thinking is, and how to use it

1.3. Students will appreciate how philosophical engagement can improve our lives and our world

Goal Two

Think analytically and creatively

Objectives

2.1. Students will be able to recognize, understand, and critically evaluate complex arguments

2.2. Students will be able to articulate and defend their own points of view

Goal Three

Communicate effectively

Objectives

3.1. Students will be able to express complex ideas clearly, cogently, and concisely

3.2. Students will be able to defend their views in oral and written contexts

Goal Four

Apply their knowledge and skills

Objectives

4.1. Students will see the relevance of philosophical thinking to issues in the broader world, including the business world

4.2. Students will be able to apply their analytical and communication skills to these issues

Goal Five

Engage ethically

Objectives

5.1. Students will be able to engage in rational and civil discourse about difficult and emotionally laden topics in a respectful manner

5.2. Students will recognize ethical issues in life and work, and will be able to make thoughtful and responsible decisions in light of them.

Public Policy

Goal One

Students will understand how problems are identified and placed on the public agenda.

Objectives

1.1 Students will be able to describe a theory of problem definition and agenda setting.

1.2 Students will be able to apply an analytic framework or perspective to explain how a policy area gets identified as a problem and gets placed on the public agenda.

Goal Two

Students will understand how policies are formulated and adopted.

Objectives

2.1 Students will be able to describe a theory of policy formulation.

2.2 Students will be able to describe a theory of policy adoption.

2.3 Students will be able to apply an analytic framework or perspective to explain how public policies are formulated and adopted.

Goal Three

Students will understand how government policies and decisions are implemented.

Objectives

3.1 Students will be able to describe a theory of government regulation and policy implementation.

3.2 Students will be able to apply an analytic framework or perspective to explain how government policies and decisions are implemented.

Goal Four:

Students will understand how government policies and decisions are formally evaluated

Objectives

4.1 Students will be able to apply appropriate research designs and analytical techniques to formally evaluate how government policies and decisions work in practice.

4.2 Students will be able apply an analytical framework or perspective to assess the implications of government decisions and policies for society.

Spanish Studies

Goal One

To continue expanding students’ development in Spanish language skills acquired during their secondary school experience (non-native speakers) and/or through their personal experience with Spanish (native and heritage speakers).

Objectives

Students will be able to:
1.1 Successfully demonstrate their advanced Spanish linguistic skills — listening, reading, writing, and speaking — which will prepare them for active engagement in the Spanish-speaking world. All four skill domains will be tracked over the “life” their program using a language portfolio assessment tool.

Goal Two

To expose all student majors to the important characteristics of the greater Spanish-speaking world, while emphasizing their own deeper critical analyses of the unique historical, cultural, literary, and socio-political make-up of each region/country that comprises that world.

Objectives

Students will be able to:
2.1 Students will be able to actively discuss, compare, and analyze an array of literary and cultural materials from different geographic regions that reveal the complex relationships that can and do exist within and across the various Spanish-speaking countries in these regions.

Goal Three

To prepare students wanting to pursue job opportunities in which knowledge of the Spanish language and culture, together with strong business skills, are important requirements of the employment environment including both in the United States and beyond.

Objectives

Students will be able to:
3.1 Students will engage in an “authentic” experience in the Spanish-speaking world, either through a semester-abroad program or an international internship, during which they will be required to apply their knowledge in language, culture, and general business on a daily basis.

Sustainability Science

The Sustainability Science major has three broad learning goals and related learning objectives:

Goal One

Enhance environmental science literacy and its application in business and personal decision-making.

Objectives

Students will be able to:
1.1 Explain the cycling of matter and energy through Earth’s natural and human-modified systems.
1.2 Describe ways in which Earth is a complex, dynamic system of interacting rock, water, air, and life.
1.3 Provide examples of ways in which human modification of complex natural and established social systems may lead to unintended consequences.
1.4 Illustrate ways in which human decision-making and natural systems impact one another on various time scales.

Goal Two

Promote active- and problem-based learning in Earth and environmental sciences by incorporating original research through the use of field and laboratory technology.

Objectives

Students will be able to:
2.1 Design a research plan for addressing environmental problems.
2.2 Collect environmental field data using appropriate sampling protocols.
2.3 Analyze environmental samples using relevant field and laboratory instrumentation.
2.4 Interpret analytical data measured on environmental samples.
2.5 Report research findings graphically and verbally.

Goal Three

Integrate and apply scientific knowledge across students’ multi-disciplinary liberal arts & sciences and business curriculum.

Objectives

Students will be able to:
3.1. Define the interdependence of the natural sciences and social sciences in decision-making for business, society, and the environment.
3.2. Apply principles of environmental sustainability to business and personal decision-making.
3.3. Evaluate proposals for moving society toward greater sustainability.

MBA Program

Professional MBA

Goal One

Integrating and Applying Core Business Knowledge

Students graduating from the Bentley Professional MBA program will have the ability to apply functional and cross-functional business knowledge and tools to solve business problems in a dynamic global environment.

Objectives

Students will be able to:
1.1 Demonstrate understanding of the business fundamentals and the business functions including economics, finance, marketing, accounting and management.
1.2 Evaluate an organization’s strategic direction and organizational integration.

Goal Two

Critical Thinking and Problem Solving

Students graduating from the Bentley Professional MBA program will have the ability to probe and analyze the situation in order to identify problems and generate and evaluate alternative solutions leading to an effective strategy.

Objectives

Students will be able to:
2.1 Frame a business problem.
2.2 Identify and evaluate the logic, validity, and relevance of data and/or information.
2.3 Make informed and feasible conclusions and recommendations.

Goal Three

Ethical Leadership

Students graduating from the Bentley Professional MBA program will have the ability to recognize, value, and make decisions based on professional integrity and corporate responsibility.

Objectives:

Students will be able to
3.1 Recognize organizational issues that have ethical implications.
3.2 Identify alternative solutions to address ethical issues and/or dilemmas.

Goal Four

Written Communication

Students graduating from the Bentley Professional MBA program will have the ability to communicate professionally in a variety of written formats.

Objectives

Students will be able to:
4.1 Write business documents that are clear, concise and logical.

Emerging Leaders MBA

Goal One

Integrating and Applying Core Business Knowledge:  Students graduating from the Bentley Professional MBA program will have the ability to apply functional and cross-functional business knowledge and tools to solve business problems in a dynamic global environment.

Objectives

Students will be able to:
1.1 Demonstrate understanding of the business fundamentals and the business functions including economics, finance, marketing, accounting and management.
1.2 Evaluate an organizations strategic direction and organizational integration.

Goal Two

Critical Thinking and Problem Solving:  Students graduating from the Bentley Professional MBA program will have the ability to probe and analyze the situation in order to identify problems and generate and evaluate alternative solutions leading to an effective strategy.

Objectives

Students will be able to:
2.1 Frame a business problem.
2.2 Identify and evaluate the logic, validity, and relevance of data and/or information.
2.3 Make informed and feasible conclusions and recommendations.

Goal Three

Ethical Leadership:  Students graduating from the Bentley Professional MBA program will have the ability to recognize, value, and make decisions based on professional integrity and corporate responsibility.

Objectives

Students will be able to:
3.1 Recognize organizational issues that have ethical implications.
3.2 Identify alternative solutions to address ethical issues and /or dilemmas.

Goal Four

Written Communication:  Students graduating from the Bentley Professional MBA program will have the ability to communicate professionally in a variety of written formats.

Objectives

Students will be able to:
4.1 Write business documents that are clear, concise and logical.

Master of Science Degrees

Accountancy

MSA Mission

The MSA is designed to educate students in preparation for their entry into any of a variety of accounting and accounting related careers, including public accounting, corporate accounting, governmental accounting, not-for-profit accounting, and tax accounting. The program seeks to graduate students who will become valued business professionals, able to communicate well, to understand and use technology appropriately, and to research and analyze accounting issues.

Goal One

Our students will have an understanding of the accounting profession, and of the role of the accounting professional in the business environment.

Objectives

Students will be able to:
1.a. Identify the elements of professionalism and the application of those elements to accounting as a profession.
1.b Give examples of the roles played by various accounting professionals in the business environment.
1.c Cogently discuss contemporary issues related to the profession and to the role of accounting information

Goal Two

Our students will have an understanding of the ethical dimensions of accounting.

Objectives

Students will be able to:
2.a Identify an ethical dilemma in an accounting context.
2.b Apply an appropriate framework to analyze and evaluate an ethical issue.

Goal Three

Our students will demonstrate the research and analytical skills needed to solve problems in an accounting context.

Objectives

Students will be able to:
3.a Identify, locate, and use the research tools that are appropriate to address a problem in an accounting area (e.g., financial accounting, auditing, tax, etc.)
3.b Identify the issues in a given accounting problem.
3.c List and evaluate the relevant alternatives, and arrive at an appropriate solution.

Goal Four

Our students will communicate effectively and professionally in business situations.

Objectives

Students will be able to:
4.a Produce professional quality written documents, e.g., audit reports, case analyses, systems analysis documentation, research papers, etc.
4.b Make an effective presentation.
 

*The MSA's stated learning goals and objectives are a work in process, and are likely to evolve due to the continuous improvements efforts of the assurance of learning system.
Rev: 10/30/08

Business Analytics

Goal One

To offer a curriculum that allows students to gain an in-depth understanding of fundamental statistical techniques that are in demand in business practice.

Objectives

Objective 1.1 Students will choose and apply appropriate statistical modeling methodologies including linear regression and logistic regression to solve problems.
Objective 1.2 Students will be able to apply decision trees, cluster analysis and factor analysis to solve problems.
Objective 1.3 Students will choose an appropriate time series model and use it to solve a business problem.
Objective 1.4 Students be able to apply essential concepts of simulation and optimization to solve business problems.

Goal Two

To offer a curriculum that allows students to gain an in-depth understanding of state of the art data mining techniques.

Objectives

Objective 2.1 Students will be able to use market basket analysis, neural networks, genetic algorithms, extensions of regression models, text mining and web mining in problem solving.

Goal Three

To offer a curriculum that allows students to become proficient at the use of leading statistical packages and database management tools.

Objectives

Objective 3.1 Students will be able to use leading statistical packages such as SPSS, SAS/JMP and R to solve business problems.
Objective 3.2 Students will be able to define and discuss essential database concepts database concepts and be able to use database tools, for example SQL - Structured Query Language.

Goal Four

To prepare students to be well-rounded business professionals with a specialty in business analytics.

Objectives

Objective 4.1 Students will demonstrate the ability to present analytics results, both in writing and orally, to a variety of audiences.

Finance

Mission Statement

Bentley’s MSF helps students develop a mastery of concepts and analytical techniques in the major areas of finance: corporate, investments, financial institutions and international.

Bentley’s MSF helps students develop a mastery of basic statistical techniques, applied to a series of finance related research projects in various courses, that provide students with the skills necessary to understand and conduct applied research in their chosen area of specialization.

Bentley’s MSF provides students with opportunities, through appropriate elective choices, to deepen their understanding of finance in areas such as mergers and acquisitions, derivatives and many other topics.

Learning Goal A

Based on a strong foundation in statistics, our students will be able to perform accurate and relevant quantitative assessments vital to measuring risk vs. reward in a variety of contexts.

Learning Objective 1:

Students will be able to apply standard quantitative techniques and financial analysis to corporate financial decisions.

Learning Objective 2:

Students will be able to apply standard quantitative techniques and financial analysis to the valuation of basic financial securities including equities, fixed income, futures and options.

Learning Objective 3:

Students will be able to apply standard quantitative techniques and financial analysis to assess the risk and return of financial institutions.

Learning Objective 4:

Students will be able to apply standard quantitative techniques and financial analysis to the analysis of financial decisions in an international context.

Learning Goal B

Our students will be critical thinkers.

Learning Objective 1:

Students will be able to frame a finance problem and analyze it.

Learning Goal C

Our students will be able to solve complex financial problems.

Learning Objective 1:

Students will be able to make appropriate recommendations to address finance problem in a variety of contexts.

Learning Goal D

Our students will be ethical in that they will understand the ethical dimensions of financial issues.

Learning Objective 1:

Students will recognize the ethical implications of financial decision making and financial practice, be able to assess alternative recommendations for the solution to a financial ethics problem and offer a resolution to that problem.

Financial Planning

Learning Goal 1

Our students will understand Financial Planning principles and the rationale and logic underlying Financial Planning

Learning Objectives

Students will be able to:
1.A Identify and explain the concepts and priorities for Financial Planning
1.B Identify, explain and coordinate the various disciplines necessary to effectively practice Financial Planning

Learning Goal 2

Our students will develop critical skills for use in the Financial Planning profession.

Learning Objectives

Students will be able to:
2.A Acquire the facts relevant to a Financial Planning case and use that information to identify issues.
2.B Locate the professional authority to address the Financial Planning issue, using technology tools when appropriate and apply the rules to the situation.

Learning Goal 3

Our students will develop communication skills for use in the Financial Planning profession.

Learning Objectives

Students will be able to:
3.A Write professional documents that will serve as an effective means of communication with clients
3.B Prepare to conduct a negotiation that represents a client's position clearly and effectively.

Learning Goal 4

Our students will be cognizant of the ethical responsibility associated with the Financial Planning profession.

Learning Objectives

Students will be able to:
4.A Identify situations that provide ethical challenges
4.B Explain the appropriate actions based on the ethical standards of the Financial Planning profession.

Human Factors in Information Design

Goal One

To enable students to understand a diverse range of human behaviors relevant to users and systems designers.

Objectives

Students will be able to:
1.1 Identify relevant behaviors within a given system design
1.2 Demonstrate appropriate design accommodations
1.3 Deliver a persuasive solution which addresses audience concerns 

Goal Two

To prepare students to employ research and evaluation methods that will optimize human performance, the quality of the user experience, and the return on investment for the development organization.

Objectives

Students will be able to:
2.1 Design a proper usability test protocol
2.2 Apply a range of field methods

Goal Three

To enable students to see the implications of usable system design for improving human performance, quality of life, and the competitive advantage of a business organization, locally and globally.

Objectives

Students will be able to:
3.1 Define accessibility requirements
3.2 Identify cultural variables informing system design

Goal Four

To establish in students an understanding of interface, interaction, and information design.

Objectives

Students will be able to:
4.1 Design a user-centered interface
4.2 Perform a user-task analysis

Goal Five

To prepare students to create and manage a competitive strategy for a business or development organization driven by the total customer experience.

Objectives

Students will be able to:
5.1 Frame a design problem
5.2 Allocate appropriate human and technological resources to a design solution

References Consulted

AACSB International Accreditation Coordinating Committee & AACSB International Accreditation Quality Committee.  (2007). AACSB assurance of learning standards: An interpretation. Retrieved September 10, 2008 from http://www.aacsb.edu/accreditation/Papers/AOLPaper-final-11-20-07.pdf.

Berdrow, I. (2007). Assessment guidebook: Support materials for program directors, department chairs and assessment leaders. (ALI updated edition, November 7, 2007).  Waltham, MA.:  Bentley University Assurance of Learning Initiative.

Bloom, B., Englehart, M. Furst, E., Hill, W., & Krathwohl, D. (1956). Taxonomy of educational objectives: The classification of educational goals. Handbook I: Cognitive domain. New York, Toronto: Longmans, Green.

Chapman, K. (2008). ALI workshop I: Overview of assessment and development of learning goals. Presented on September 5, 2008.

Chapman, K. (2008). ALI workshop II: Developing measures and collecting assessment data. Presented on November 7, 2008.

Information Technology

Goal One

Solution Provision: MSIT graduates should have a working knowledge of the theory and current practices in distributed systems, communications networks, object-oriented analysis and development, and database technologies and how to implement them in state-of-the-art business solutions

Objectives

Graduates will be able to:
1.1 Model business processes
1.2 Assess appropriate IT solutions
1.3 Identify and choose from appropriate technological options
1.4 Provide plans of action for implementation

Goal Two

Globalization: MSIT graduates should understand the cultural and international perspective of information technology

Objectives

Graduates will be able to:
2.1 Architect solutions appropriate for geographically disperse processes and organizations
2.2 Identify and manage issues related to systems and organizations that cross borders

Goal Three

Analysis, Critical Thinking, and Problem Solving: MSIT graduates should be able to think critically and apply analytic skills to solve problems.

Objectives

Graduates will be able to:
3.1 Identify issues, analyze complex issues, and offer sound solutions
3.2 Identify, extract and/or elicit relevant data and/or information
3.3 Evaluate the logic, validity, and relevance of data and/or information
3.4 Apply appropriate models and frameworks
3.5 Consider higher order effects of proposed solutions

Goal Four

Communication: Graduates should be able to communicate complex technical concepts and business issues clearly and efficiently to technical and non-technical audiences.

Objectives

Graduates will be able to:
4.1 Use formal modeling tools and techniques effectively
4.2 Write clearly and concisely for technical and non-technical audiences

Goal Five

Professional and Social Responsibility: MSIT students should develop a spirit of cooperation, ethical behavior and acceptance of social and professional responsibility as members of the IT profession

Objectives

Graduates will be able to:
5.1 Assess the impact of their actions on all stakeholders

Marketing Analytics

Goal One

Analytical: Students graduating from the MSMA program will be highly skilled at using analytics to support marketing decision-making.

Objectives

Students will be able to:
1.1 Analyze and critically interpret statistical information.
1.2 Identify marketing metrics that are appropriate for selected decision-making processes.
1.3 Understand and employ important marketing research principles, such as survey design, data collection, etc.
1.4 Work and communicate with specialists and be able to evaluate critically and utilize wisely the recommendation of experts.

Goal Two

Information Technology: Students graduating from the MSMA program will be proficient in appreciating and in utilizing information technology to support marketing decision-making.

Objectives

Students will be able to:
2.1 Understand the role of information technology in solving marketing problems.
2.2 Appreciate the relationship between marketing and information systems.
2.3 Exploit information systems and there design in addressing marketing problems.

Goal Three

Customer Relationships: Students graduating from the MSMA program will be skilled at understanding customer relationship management.

Objectives

Students will be able to:
3.1 Be highly knowledgeable about important customer relationship principles, such as customer lifetime value.
3.2 Competently identify relevant customer relationship management software support tools/systems.
3.3 Appreciate the key differences in (i.e., able to compare and contrast) “older” transaction-based approaches and thinking in marketing with current relationship-based approaches and thinking in marketing.

Goal Four

Problem Solving: Students graduating from the MSMA program will be highly skilled at identifying problems/conditions under which marketing analytics may be appropriately applied in a wide range of situations.

Objectives

Students will be able to:
4.1 Appropriately apply proper analytical procedures to solve problems.
4.2 Be aware of many real world examples where marketing analytics have been applied effectively in solving problems.
4.3 Appreciate the potential and the limitations of marketing analytics in solving problems.

Taxation

Learning Goal 1

Our students will understand the legal principles of Taxation, which includes an understanding of the rationale and logic behind our system of Taxation including the political and judicial processes that shape the tax law.

Learning Objectives

Students will be able to:
1.A Read, understand and demonstrate a working knowledge of the Internal Revenue Code (IRC).
1.B Identify and apply sections of the tax law that are relevant to a particular tax situation.
1.C Describe the political process and motivations behind tax laws.

Learning Goal 2

Our students will demonstrate critical skills for use in the Tax profession.

Learning Objectives

Students will be able to:
2.A Acquire the facts relevant to a Tax case and use that information to identify the issues.
2.B Locate authority to address the Tax issue, using technology tools when appropriate and apply the rules to the situation.

Learning Goal 3

Our students will develop communication skills for use in the Tax profession.

Learning Objectives

Students will be able to:
3.A Write professional documents that will serve as an effective means of communication with clients and regulatory agencies.
3.B Advocate a client’s position clearly and effectively.

Learning Goal 4

Our students will be cognizant of the ethical responsibility associated with the Tax profession

Learning Objectives

Students will be able to:
4.A Identify situations that provide ethical challenges
4.B Explain the appropriate actions based on the ethical standards of the Tax profession.

Professional Sales

Goal One

Sales Process: Professional Sales majors will be highly skilled in understanding a salesperson’s process for uncovering prospect needs, solving problems and developing solutions for customers.

Objectives 

Students will be able to:

1.1 Describe the consultative, question-based sales process.
1.2 Diagnose and implement the elements required to close the sale
1.3 Describe the ethical dimensions of a professional sales role.

Goal Two

Sales Management: Professional Sales majors will be highly skilled in understanding sales management in the context of the overall marketing picture and be able to ensure that all elements of the marketing mix, including sales management, work together and leverage each other.

Objectives

Students will be able to:

2.1 Describe the sales management process for B2B and B2C situations.
2.2 Analyze sales management issues and develop effective sales management programs to improve effectiveness of a sales team.

Goal Three

Sales Strategy: Professional Sales majors will be highly skilled in analyzing an organization’s business goals and developing a high level sales strategy to achieve those goals.

Objectives

Students will be able to:

3.1 Describe how to organize sales team based on the overall marketing strategy of an organization.
3.2 Describe the roles played by sales professionals and the evolution of the strategic role of sales to the present time.

Goal Four

Sales Technology: Professional Sales majors will be highly skilled in understanding the variety of software and technology that supports sales strategy.

Objectives 

Students will be able to:

4.1 Analyze and map all steps in the sales cycle and their associated software and/or technology
4.2 Describe the importance of a data-driven, information-based strategic sales planning for modern sales organizations.